IBM’s Post

In the sophisticated world of B2B, AI-driven strategies streamline complex decision-making processes, enhancing efficiency and personalization. Meanwhile, in the dynamic landscape of B2C, AI personalizes consumer experiences at scale, transforming how brands connect with their audiences. 🔗 https://lnkd.in/gBPzQrpW #DigitalMarketing #ArtificialIntelligence #B2BMarketing #B2CMarketing #TechInnovation #MarketingStrategy #AIInBusiness #DataDriven #CustomerExperience #FutureOfWork

90% of B2B buyers expect a B2C personalised experience when making a business purchase.     This is according to the Marketing AI Institute’s AI for B2B Marketers Blueprint, that lays out the three core uses of AI in B2B marketing:    ⭐ Increase productivity   ⭐ Decrease costs   ⭐ Elevate performance     With the rapid adoption of AI and recent discussions around AI regulation, now is the time to try it out and explore the opportunities AI can bring. This guide explains how to harness this potential, by understanding what AI is and what it can do. Also, what AI use cases are available to B2B marketers, and what tools will most benefit your company. #AI #B2B #Marketing  

Revolutionizing B2B Marketing Or Just a new shinny AI tool? "WPP Open" for B2B Powered by IBM's watsonx launched at Cannes AI-powered platform designed to transform how marketers identify and engage with clients and prospects. Leveraging IBM's watsonx, this innovative tool offers real-time insights, personalized engagement strategies, and optimized ROI. With added support from LinkedIn, WPP Open for B2B is trying to set a new standard for efficiency and effectiveness in B2B marketing. Discover how this platform is reshaping the future of digital marketing. Hashtags: #B2BMarketing #AI #DigitalTransformation #WPP #IBM #Cannes #MarketingInnovation #watsonx #LinkedInMarketing #CMO #Bizzledge

We often get asked how to best leverage AI in B2B marketing. Paul Roetzer from the Marketing AI Institute has put together an excellent summary on this topic. Thrilled to be part of the AI for B2B Marketers Summit, connecting with thousands of innovative marketers worldwide! Can't wait to supercharge our clients' strategies with the latest AI-driven insights from the summit! #AIMarketing #MarketingStrategy #FutureOfMarketing

Unlocking B2B Marketing's Potential with AI Discover how AI is transforming B2B marketing, unlocking personalized experiences, optimized campaigns, and accelerated growth. A Gain deep insights into customer behavior and preferences, tailoring your messaging and offers at scale. Predictive analytics empowers data-driven decisions, while chatbots enhance customer support. Join the AI revolution and unleash your B2B marketing potential! B2BMarketing #AIinB2BMarketing #B2BMarketingTransformation #PersonalizationPower #DataDrivenGrowth #AIRevolutioninB2B

What role does AI play in B2B marketing? Read the full article to find out.

Attention B2B Marketers! Get up to speed quickly with AI! ✨ The first step is to get comfortable with your tools by understanding these three things: -What They Do -How to Use -How They Use Your Data Follow along in our latest webinar and get actionable tips for implementing AI in your B2B marketing: https://bit.ly/47oinoC #B2BMarketing #AIinMarketing #AITips

The AI tools available for B2B marketing keeps evolving and now offers for example text support for images🎉. This image below is just an example and it makes us excited for what’s to come during 2024! aipe solutions will continue to stay ahead of the curve and utilize new tools to make sure our customers stay in the lead on linkedin B2B growth. #linkedin #b2b #ai #digitalmarketing

How exactly are today’s #B2B marketers using #AI — and what results are they seeing?  🧐 ON24 new report gives you an in-depth look into how #AI has and will continue to change the way #B2B marketers engage with their audiences. Check it out!👇

How exactly are today’s #B2B marketers using #AI — and what results are they seeing?  🧐 ON24 new report gives you an in-depth look into how #AI has and will continue to change the way #B2B marketers engage with their audiences. Check it out!👇