IKEA’s Post

The 10th Year edition of Life at Home Report is out. Here, IKEA wants to find out what and how does home means to you in each country. These insights will help to understand the challenges and potentials people are facing at home and how IKEA can help to solve those challenges, siding with the many people. How does Life at Home is for you?

So happy to see this human view of the future - Ikea brings hope and fun! In a world facing increasing challenges, this report offers a refreshing perspective on the future of our living spaces. It paints a picture of homes that go beyond mere shelter, transforming into sanctuaries that support our physical, emotional, and social needs. Through three thought-provoking but realistic scenarios, Ikea challenges our traditional perception of what a home is and envisions a future where our living spaces are adaptable, connected, and sustainable. Picture homes that seamlessly adapt to our changing needs, becoming flexible havens for connection and well-being. "They will 3D print some furniture from a mushroom compound for one of the outhouses and turn it into a cosy guest space." - Where do I sign up? #IkeaLifeAtHome #FutureOfHomes #SustainableLiving #Community #Resilience #HomeAsSanctuary

Greetings, fellow professionals👩🏻💻 It's widely acknowledged that effectively communicating your brand strategy to your buyers is absolutely essential for achieving business growth and overall success🎯. In our contemporary business landscape, many companies struggle to communicate the essence of their brands and keeps running towards achieving greater profits. However, I want to bring to your notice that avoiding customers' pain points, can lead to disruptive challenges❗️ In my view, it's paramount to view things through the customers' perspective and present imaginative solutions that address these customer issues and deliver a seamless purchasing journey✅ In the following presentation, I've thoroughly examined Ikea's brand strategy and have successfully identified the specific pain points experienced by the younger generation. Furthermore, I've proposed an innovative solution that can not only foster customer loyalty but also help them in effectively communicating their brand value and mission📈. I'm genuinely excited about the prospect of collaborating and aiding your brand in establishing a more formidable presence in the market. My approach involves immersing in the customer's perspective, allowing me to offer a tailored and personalized experience that will set you apart in the market. 💌Contact for enquiries: Aleezakhan2913@gmail.com

Have you ever experienced IKEA? Wonder how Life is like a Trip to IKEA? Check out my latest post from BestLife50.blog and the full story at https://wix.to/LTgGE8s I’m Jason Thrasher is the is BestLife50.blog. #bestlife50

Ever found yourself oddly proud of a shelf you assembled? 🛠️ That's the IKEA effect—a bias where we value things more because we had a hand in making them, no matter the quality. This phenomenon extends beyond furniture assembly, impacting our commitment and engagement, with significant implications in the business world. Personal investment can sometimes blind us to market realities, customer feedback, or warning signs of potential failure. So, how do we steer clear of the IKEA effect's pitfalls in business and beyond? ⛵ … Keep reading on the last issue of my newsletter! 👇 https://buff.ly/3T36ArN -gs

“The IKEA Effect: Why we (over)value what we help create and how this can be used as motivation for our careers, our customers, and our companies” See how this works: https://lnkd.in/gaKYX-7a #marketingstrategy #businessstrategy #BusinessNews Medium

Have you ever experienced missing screws for an IKEA item? Maybe due to a hectic move, 2nd hand purchase or that they were missing from the newly bought item? 😖 Did you know that you can order these spare parts online and that they are delivered to your home in 3-5 days? 💡 Now why am I sharing this? 🤔 Four years ago I submitted an idea to IKEA’s 1000 actions campaign on how we could become more cost-conscious. My idea was to make spare parts ordering available for customers online. It would save the stores queues, save customers time and prevent us from having to open up new packages simply for the missing part. Not lang after my submission I heard that my idea was selected as one of the 15 ideas to be implemented globally. As a reward I won a trip to Almhult Sweden, the heart of IKEA 🎉🇸🇪. Last week it became reality (some covid related delay). It was great being there with the other winners and dive into IKEA history, product development, IKEA museum, visiting the store while getting good nights of sleep at the IKEA hotel. For IKEA this trip was a small effort. To me the campaign and trip are a great example of how to empower coworkers by asking them to think along and engage them by listening, executing & keeping promises ♥️ Need a spare part? 🔩 https://lnkd.in/gtFYGzeG Thank Evelyn Wijdoogen-Higler & Natalia Szyszka for making this idea become reality and the fun we had! 🙌🏻

It's been 6 months since I joined IKEA (though it feels like 6 years!) and it's been quite an amazing journey. I have not been posting anything around here since my focus has been entirely on observing, listening and learning from such an amazing pool of people that conform this org, from front-line coworkers to disruptive explorers, they all share that passion and commitment to build a greater life for the many. I promise I'll start sharing more soon about my latest endeavor, the Global eXperience Lab, but this time I want to share the Life at Home Report 2023, which summarizes a decade of learning and continuous discovery of how the human's most valuable place has been evolving, the tensions it faces and the forces that might reshape it for the future. You can find the full report and data here: https://lnkd.in/dbc3hh-P 🏠 💚 IKEA #Lifeathome #futurethinking #research

As 2024 rolls in, I find myself embarking on a new professional journey. Here's where I'd typically insert the expected "I'm thrilled" and "incredibly honored" bits. But let's be honest, there are more important things than just that. I've recently started a new role in Retail Concept, one of the core Inter IKEA Group businesses in Delft (Netherlands), a city that promises as much charm as it does challenges. The Customer Experience position is a deliberate choice, aligning with my years of experience and passion for a strategic approach in a new domain. In this role, my focus will be on ensuring that the IKEA concept keeps pace with where customer expectations are heading. Sounds like a tough mission, but simultaneously it's incredibly intriguing and interesting. Approaching this new chapter, I'm aware of the challenges and opportunities it brings. There's a mix of anticipation and a humble acknowledgment that it's a different ballgame. I believe that sharing experiences and ideas can lead to remarkable insights, especially in our ever-evolving world. If you have thoughts, experiences, or contacts that could enrich this journey, I'd love to hear from you. Let's keep the dialogue open and learn from each other. #CustomerExperience #CustomerCentricity #BusinessModelInnovation #NewChallenge

People often ask me why I work at IKEA. The main reason is that IKEA's values resonate with my own. In this post, I'll explain more about the IKEA key values (the 8 bold words in this post). They are the essential building blocks of IKEA's success. Here we go: 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿𝗻𝗲𝘀𝘀 is the cornerstone of IKEA’s culture. Our strength lies in mutual trust, shared purpose, and enjoying our journey together. ❤️ We are committed to 𝗰𝗮𝗿𝗶𝗻𝗴 𝗳𝗼𝗿 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗽𝗹𝗮𝗻𝗲𝘁. Our actions today can create a positive impact that lasts for generations. 🌍 𝗖𝗼𝘀𝘁-𝗰𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀𝗻𝗲𝘀𝘀 drives us; it allows us to keep our prices as low as possible. We strive to make beautiful and functional homes accessible to as many people as possible. 💰 𝗦𝗶𝗺𝗽𝗹𝗶𝗰𝗶𝘁𝘆 is in our DNA. We stay grounded, pragmatic, and authentic. We see bureaucracy as our biggest enemy. 🤏 We constantly 𝗿𝗲𝗻𝗲𝘄 𝗮𝗻𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗲, seeking better ways forward. Challenges inspire us, and we embrace experimentation. 🔎 Being 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗮 𝗺𝗲𝗮𝗻𝗶𝗻𝗴 defines us. We question norms, think unconventionally, and learn from our mistakes. 😎 𝗚𝗶𝘃𝗲 𝗮𝗻𝗱 𝘁𝗮𝗸𝗲 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Empowering individuals fosters growth. Trust, positivity, and forward-thinking drive development. 💪 We see leadership as an action, not a position. We look for people’s values before their experience, 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗯𝘆 𝗲𝘅𝗮𝗺𝗽𝗹𝗲 to bring out the best in each other. ✌️ Check out the job openings on the website of IKEA if the above inspires you! For all the people that work, had worked or want to work for IKEA: Feel free to add in the comments which of the IKEA values suits you most! It's hard to choose, but after a lot of doubt I choose today for: caring for people and planet. What is yours favourite? Write that value in the comments below👇 Hej! 🙋♂️My name is Rob Maas and I share stories about IKEA on LinkedIn. Would you like to read more? Push my "Follow button" ➕ #IKEA #Values