International Olympic Committee – IOC’s Post

How non-cricketing sports can fuel the economy of Sports leagues in India #BrandWagon #marketing #sports #cricket #economy #football #kabaddi Punit Balan Punit Balan Group

Legendary US Olympic gold medalist Michael Johnson set to launch track and field league. SportsBiznet View - For those #investors keen to create an Sports IP in India, this ( Indian Track and Field League) has a good possibility to become popular offering a good ROI. The event can provide all the excitement, entertainment, fan engagement and athlete support. Also, the execution time and money spent could be much lesser than other leagues. >> According to the Sports Business Journal, the legendary American runner has secured over $30 million from investors and strategic partners for a track and field league scheduled to begin next year.  >>The new track and field league has reportedly added three agencies to promote the sport’s stars through fan-focused storytelling. The goal is to help promote track and field athletes and increase the popularity of the sport. >> Track and field is one of the most popular Olympic sports every four years and will be featured prominently at the 2024 Paris Games. #sports #india #sportsbiz #ip #intellectualproperty #sportsleagues #sportsfans #fanengagement

Difficult for T&F leagues to succeed. Reason 1 - Team sports vs Individual sports. Its the same as to why Badminton & Tennis leagues haven't succeeded in India. whereas cricket, kabaddi, football have. In League sports, Audience sticks around for the TEAM. But if the league is too dependent on its STARS... then the league's initial success fizzles out very fast. Reason 2 - Linear Predictable Performance In cricket a star player can have a bad patch and at the same time an unknown player can score centuries or take multiple wickets. Depending on your day, your form can change. Bumrah can go for 15 RPO and Stuart Binny can take 7 wickets in an innings. But in Athletics it generally remains consistent with linear growth. A 100m runner with under 10s timing will always outperform a runner who has never timed under 10.70s. Without unpredictability, there is no excitement in League games.

All you need to know about marketing and media facts and figure related to Paris 2024.

Ever looked wistfully at the Olympic podium and wished you were picking up a medal? 🥇🥈🥉 Us too. While we can’t promise you a spot in the Paris Olympics, we can help you pick up gold in local marketing. 🏆🙌 And we can get inspiration from 5 amazing athletes from Olympics past to do just that: 🏃🏿♂️ Master Usain Bolt’s sustained acceleration and showmanship to show off your wares. 🏊🏻♂️ Channel Micheal Phelps’ technique for constant improvement to stay in the game. 💦 Mimic Greg Louganis OLY’s visual performance to impress your judges. 🤸🏻♀️ Jump on Nadia Comǎneci’s quest for control to see success with local social. 🚴🏻♀️ Steer toward Victoria Pendleton’s responsive engagement to master local SEO. These fine Olympians mark the final post in our Olympics series, which you can check out here: 👉👉 https://lnkd.in/eN7XuB5f But don’t be down, we’re collating the whole series, along with other valuable tools and tips, in a Gold Medal Location Marketing Guide. 🥳🥇 You’ll be the first to know when it’s out! 🫵 Oh and while we’re mulling it over, which sport would you be competing in if you were heading to Paris this summer? 😶🌫️🧚♀️ #paris2024 #olympics2024 #localmarketing #localseo #localsocial

Here we go: the 2023 ranking of the International Sports Federations' social media. Enjoy reading! And big congrats to the many IFs doing an increasingly good job here - and keep going! #sportsbusiness #sportmarketing #sportfordevelopment #wpp #bcw

Which international sports federations are leaders on #socialmedia? Our #Lausanne colleagues at BCW Sports have published the BCW 2023 International Sports Federations Social Media Ranking, which also provides some exciting insights into current social media trends.   Download and read the full report here: https://lnkd.in/dNT-aTKt   #BCW #BCWSwitzerland #Sports

The BCW 2023 International Sports Federations Social Media Ranking is here. Congratulations to International Cricket Council for once leading the way on social! Find out if your sport made the top 10 rankings this year by downloading the ranking now! We've also included some great social media trends and insights in this year's report. Read the summary of this year's ranking and download the report here: https://lnkd.in/dNT-aTKt #IFRanking #socialmedia #sports

#Deloitte and the IOC have formed a 10-year “partnership with purpose” that leverages Deloitte’s expertise to support and advise the IOC on strategies that will help it build a better world through sport as well as create a more engaging, effective #Olympic and Paralympic Games experience in the future. As the #Worldwide Management Consulting Partner, #Deloitte supports the transformation and modernization of the Olympic Movement by helping the IOC deliver on its #AI and digital strategies, as well as utilizing its environmental, social, and governance expertise to assist in driving progress on critical challenges identified in the Olympic Agenda 2020+5. This relates to corporate governance, strategy, #sustainability, #diversity, #equity, and #inclusion, and #athlete support and #well-being. You can help us spread the #impact! #Paris2024 #TOP partnership #IOC #Deloitte #TheFirstEffect #Digital strategy #Climiate and sustainability #Diversity and inclusion strategy  #Team Deloitte

Students at KEDGE Business School often ask me during my class, "What is Olympic Marketing?" Let's explore the roles of fans, partners, broadcasters, and hospitality in this dynamic field. Lionel Maltese Eager to know more about Paris 2024 and share with the students? Dive into this compelling report crafted by the IOC. #paris2024 #kedgebusinessschool #ISEM