International Olympic Committee – IOC’s Post

Bandit Running's GENIUS Marketing Plan at the US Olympic Trials deserved a deeper dive. 3M people thought my :60 analysis was good, so I had to go deeper on YouTube this week. 15 minutes teaching you the Sports Marketing Landscape in T&F, WHY this campaign is so great and what Branding Principles Bandit embraced that YOU can utilize for your Personal Brand or the Brand you're trying to grow. #Marketing #Branding #LinkedInSports https://lnkd.in/ge2C-bBV

If your brand is in the market to discuss sport marketing options then please inbox me your details. Elite Sports Marketing has options from 25m to 25k. I will be happy to chat to you and find out what your brand is looking for from a partnership, targeted geographical areas and budgets available. Looking forward to chatting. #sport #sportsmarketing #sportsbusiness #sportsbranding #partnerships

Check out my colleague Brian Heidelberger’s advice on Rule 40!

Rule 40 governs what athletes' personal sponsors can and can't post during the Games Period. The Games Period for the Paris 2024 Olympics starts today and runs up to 13 August. Today is also the deadline for athletes' personal sponsors (who are not official Olympic partners) to notify the BOA of marketing plans in relation to athletes selected for Team GB after 4 July. Joe Mansfield's article in the link below provides a helpful overview on Rule 40.

Olympic Marketing Minute #5. More on Olympic and Paralympic advertising. Why (not “how”) do great Olympic / Paralympic ads happen, and why don’t they? It’s not a mystery. It’s a process. And it starts at the top of the Olympic stakeholder pyramid. International Olympic Committee – IOC International Paralympic Committee United States Olympic & Paralympic Committee LA28 Olympic & Paralympic Games Brisbane 2032 #olympics #paralympics #advertising #sponsorship.

2026 WORLD CUP STADIUMS _ _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr

Embracing the spirit of athleticism and determination on this National Sports Day! Let's celebrate the power of sports to Unite, Inspire, and Uplift. #iMarketz #NationalSportsDay #Sports4Unity #Sportsmanship #India #SocialMedia #Marketing #digitalmarketing #socialmediapost #digitalart

Over the years, I’ve observed an “expectations management gap” from Olympic sponsors that grows a bit wider with each Games. The IOC and Olympic movement, quite rightly, place “athletes” at the center of the Games. Olympic sponsors, often using a “traditional sports marketing” approach, put fans in the center of everything they do. Neither are wrong, and each needs the other to deliver on their respective objectives. I will say, however, that the refrain “why can’t you be more like the NFL…?” means someone hasn’t done their homework. And, offering brands as different as Coke and Intel (just examples) the same set of marketing rights and benefits is fraying as a strategy (the folks at the IOC know this) and needs to evolve (they know this too). But, there is a baby in that bath water that many are urging the IOC to pour down a Swiss mountainside. So, let’s take a breath before we summarily dismiss the greatest global sponsorship program in history. I’ve often felt that many sponsors tried to force a round peg into a square hole by approaching the activation of their Olympic sponsorship based their experience with other sports property investments. It’s apples and oranges. Not good, better, or worse…just totally different. Conversely, the Olympics, in attempts to “remain current” or in reaction to the “expectations gap” of their commercial partners, have at times tried too hard to capture the “new” at the expense of refocusing on what makes the Olympic brand most powerful, namely, its unduplicatable universal values. I have thoughts, but I’m more interested in yours. International Olympic Committee – IOC LA28 Olympic & Paralympic Games Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 Fondazione Milano Cortina 2026 United States Olympic & Paralympic Committee #olympics #sportsmarketing #sportsbusiness

The GOAT CR7 UEFA European championship PORTUGAL 🇵🇹 VS FRANCE 🇫🇷 #Comunicacao #People #Marketing #TrabalhoRemoto #GraphicDesign #BrandingPessoal #Comunicacao #Creativity #Innovation #Branding #AdvertisingAndMarketing #SocialMedia #digitalmarketing #linkedin

GAS completes the first session of ‘Transformation of Sports Federations’ project