The acquisition of Supreme by eyewear giant EssilorLuxottica marks a fascinating turn in the streetwear industry. While Supreme remains an iconic brand, it's no secret that consumer tastes are evolving.
The streetwear craze that peaked around 2017 has seen a shift. Hype-driven drops and limited-edition items don't hold the same sway they once did. Customers are increasingly seeking quality, versatility, and a sense of personal style over fleeting trends.
Could this acquisition be a strategic move to adapt to these changing preferences? It will be interesting to see how this partnership evolves Supreme's product offerings and brand identity. Will we see a focus on more accessible, everyday pieces? Or perhaps a fusion of streetwear aesthetics with functional eyewear?
One thing is certain: the streetwear landscape is forever changing, and this acquisition signals a potential new direction for the industry.
What are your thoughts on this strategic move?
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