Jody Durand’s Post

It's always good to see the multinationals taking strides towards greener packaging options - even if that does mean forfeiting labels! Smaller companies shouldn't be put off though, feeling they can not compete with the likes of expensive new packaging trials. There are many ways to move towards a sustainable future in small steps. There are new labelling material options available for example, that could contribute to more sustainable packaging. Our team are well versed in what's on offer and are always keen to support companies achieve their environmental goals. However big or small those steps may appear now, they all add up. #sustainablepackaging #sustainablelabels #greenagenda #scope3 https://lnkd.in/e5WrUgyu

What can marketers learn from these competing campaigns? #marketing #TheInsider #GotMilk never increased milk consumption. #MilkShaming won't either. Dairy #innovation, across product categories is what is required.

From Clara Foods to The EVERY Company: A Story of Innovation, Brand Evolution, and Domain Upgrade to Every(.)com This change declared the company’s commitment to making animal-free proteins accessible to everyone, everywhere. https://lnkd.in/dwK2Czte The EVERY Company

The organic market is in crisis mode, grappling with soaring prices, waning consumer trust, and diminished purchasing power. Despite these setbacks, organic brands are pivoting with innovative strategies. Many are ditching traditional design norms to adopt a distinct visual identity that resonates with their values, narratives, and heritage. This shift often results in creative, optimistic, and joyful brand expressions, showcasing their determination to differentiate themselves in a challenging market. Melanie Gransart at SGK shares more: #SGK #OrganicMarket #BrandIdentity

Green trend ♻️ Today, one of the hottest trends in cheese packaging is taking care of the environment. The largest manufacturers mark their labels with the Eco sign. Buyers seek to show their involvement in environmental issues by purchasing such products. Therefore, branding based on sustainability and reuse is currently one of the most effective. Cheese packaging materials can be an important marketing element while being truly eco-friendly, breathable and 100% suitable for the storage of natural products. By choosing the organic Natural Bio Label, you immediately get an advantage not only in maintaining the quality of the cheese, but also in how potential buyers see your product!

Packaging or deception!! There’s a Fine Line Between Marketing and Misrepresentation. Products are often presented to us in alluring packages, promising benefits, and solutions to our needs. However, there exists a fine line between effective packaging, which communicates the value of a product, and deception, which misrepresents its true nature. My question is? When does packaging cross the line into deceitful manipulation? This occurs when the packaging misleads consumers about the product's characteristics, benefits, or ingredients. Deceptive packaging can take various forms: ❌ from exaggerated claims and false advertising to misleading images and incomplete information. One common example is ❌ "greenwashing," where products are marketed as environmentally friendly or sustainable through carefully crafted packaging, despite containing harmful or non-sustainable ingredients. This form of deception capitalizes on consumers' #desire to make ethical choices, leading them to believe they are supporting a cause when, in reality, they may not be. Similarly, ❌"healthwashing" is another deceptive tactic where products are packaged to appear healthier than they are. This can include using terms like ❌ "all-natural," ❌ "organic," or ❌ "low-fat," without providing the full context of the product's nutritional content. Consumers may be lured into purchasing these items under the false belief that they are making healthier choices. Do you know? 🌻 Today, Online shopping platforms allow for enhanced visual presentation, with photos and videos that can be edited and enhanced. This opens the door to deceptive practices, such as using misleading images or altered product descriptions to exaggerate the appearance or functionality of a product. 🌻 The dangers of deceptive packaging extend beyond consumer disappointment. It erodes trust between consumers and brands, leading to skepticism and cynicism. To combat deceptive packaging: 📌 there is a growing call for #transparency and #accountability in marketing practices. 📌 Regulatory bodies are increasingly scrutinizing product claims and imposing penalties for false advertising. 📌 Additionally, consumer awareness and education play a crucial role. 📌 Empowering consumers with knowledge about reading #labels, understanding ingredients, and recognizing common #deceptive tactics can help them make informed choices. 📌 packaging is a powerful tool in marketing, but it must be used responsibly. 📌 While effective #packaging can enhance a product's appeal and communicate its value, ❌deception through misleading packaging erodes trust and harms both consumers and brands. Ps: Striking a balance between attractive presentation and truthful representation is essential for a healthy marketplace built on trust and integrity. #learnwithblessing #careerserieswithblessing #phenomenalblessing #blessinginspires

Headed to Natural Products Expo 2024? Let's catch up on how we can help your natural or organic brand stay ahead of the curve!

Why is packaging important? * Product Protection: Packaging serves as a protective barrier, shielding products from damage, contamination, and environmental factors. * Preservation: Packaging helps preserve the quality and freshness of products, thereby extending shelf life. * Convenience: Features like resealable closures, tear notches, and spouts that enhance user convenience, making products easy to handle, open, and use. * Acts as a Marketing Tool: Packaging plays a crucial role in marketing and branding, communicating brand identity, values, and product attributes to consumers. Eye-catching designs, logos, and packaging materials help products stand out on shelves and attract attention. * Provides Essential Information: Packaging provides consumers with essential information about the product, including ingredients, nutritional facts, usage instructions, expiration dates, and allergens. The points above highlight the significance of packaging. Therefore, selecting the right packaging supplier is crucial to ensure that these objectives are efficiently and effectively met. We at Foster Packaging are more than capable of helping you meet those objectives. #flexiblepackaging #packaging #packagingsolutions #packagingafrica #packagingsouthafrica #innovativepackaging #innovationmeetspackaging #innovation #sustainability

❗ Do you know what consumers are scrutinising when it comes to your packaging? ✨ Packaging is a vital tool for brand connection and should align with consumer preferences. ⚡ 🔴 Whether that be aligning with sustainability opinions, convenience factors or cultural beliefs, it's vital to think not only about how your actual product will be received, but the way in which it is presented and protected. Read our enlightening carousel below and leave a comment if you'd like to know more ✔ Visit our website: www.lawprintpack.co.uk #carousel #marketing #consumer #petfood #consumerpreferences #lawprintpack #sportsnutrition #buildingandconstruction #ready2recycle #sustainability #ready2recycle

🤔 What if the key to creating activist consumers is to never actually talk about the activism? ➡️ What is a Trojan Horse Strategy? ➡️ Why does it work for Liquid Death, and why should regenerative brands follow suit? 👉 Pat Snavely brings some 🔥 for gust blog 6!! What You’ll Learn: 1️⃣ Why brands need to aim for the heart and not the head 2️⃣ Why brands should leverage basic human impulses to drive demand 3️⃣ How to make activism easy and accessible Check out the blog here! ➡️ https://bit.ly/47hPDhY Do you have insights to share at the intersection of regenerative agriculture & CPG? 📧 Drop me a note to be featured as a guest blog author! Subscribe to the ReGen Brands Weekly Newsletter to get all of these insights delivered directly to your inbox ➡️ https://bit.ly/3CZs67s #regenerativeagriculture #regenerativefarming #cpg #regenbrands #food #beverage #sustainability #innovation #marketing #branding #insights #activism #growth #cpgmarketing