Kard’s Post

From Patagonia to AdRoll, a division of NextRoll to LaunchNotes, Blake Ziolkowski has made his mark as a sales leader, taking every single one of his teams to levels they never thought possible. And now, he’s doing it again — this time at Kard. Learn about his: 💻 Transition from retail to tech 💵 Knack for building an incredible pipeline 🙌 Desire to prioritize product and culture above all 💫 Ability to shape and motivate reps to hit their potential …and his impressive golf stats in our latest employee spotlight: https://lnkd.in/g7tmYJQz

Our Events page just got a makeover! 💅 Check it out to see where the Kard team will be next and discover how our rewards-as-a-service API is transforming customer engagement with minimal setup and access to 47 million cardholders, including Gen Z and Millennials. Up next: Affiliate Summit East in NYC, where Kard will be hosting an exclusive dinner for industry executives on Monday, July 29th. To RSVP to attend, see here: https://lu.ma/y8dtnc8n

Subscription businesses are a prime candidate for CLO. Why? Because card-linked offer platforms like Kard: 1. Only pay for the customers that we drive to you 2. Target the highly specific customers that you're looking for For a name-brand cloud storage services provider, working with Kard for just 60 days yielded: 💰 Big returns: $4.7:1 ROAS through pay-for-performance campaign 🆕 New subscribers: 100% of campaign purchasers had not transacted in the prior 13 months 🤝 Brand loyalty: Strong campaign adoption signals a desire for this product in a key demographic: Gen Z / Millennials Ready to jumpstart your customer acquisition? Reach out to our team to get started: https://lnkd.in/gt2mfZPt

To most marketers, card-linked offers get overshadowed by other performance marketing tactics. But that’s a shame. Because in 60 days or less: 💥 A popular sporting goods chain hit $1M in revenue, shifting its market share by over 4%. 💥 A cloud-based storage provider delivered over $100,000 in subscription revenue at $4.7:1 return on ad spend. 💥A leading wireless carrier gained over 7,000 new subscriptions, hitting $1.3M in total sales at 2:1 ROAS. Up on the blog, we’re breaking down 5 ways Kard’s top retail, subscription, and everyday spend customers have catapulted their growth with card-linked offers, with context and advice from our resident expert, Dana Field, Kard’s Ad Operations Project Manager. Learn how top merchants integrate card-linked offers into their omnichannel strategy here: https://lnkd.in/gZDcCywF

Summer sales are heating up. And that's got us wondering — have you started strategizing for fall and winter? If you're in the middle of planning now, you might want to consider a new strategy for reaching your ICP: card-linked offers. Beyond making for a more engaging user experience than texts, pop-up ads, and emails, card-linked offers ensure: 💡 You only pay for performance - There’s no subscription fee or flat rate. What you see is what you get. 💡 You have a high degree of control over segmentation - Target the ones you know will stick with you for the long haul. 💡 You can tailor your offers accordingly - Leveraging purchase history data not only allows you to make sure your campaign spend is aligned with your strategy but also ensures that your offers are highly relevant to individual customers. And it works. Kard's customers regularly see: 25%+ increases in average transaction value. 50% increases in overall spend. 40% more repeat purchases. $10:1 ROAS. Talk to our team to learn how you can give your marketing a boost this holiday season: https://lnkd.in/gt2mfZPt

Earlier this month, Jamaal Malone, Merchant Sales Director, attended the MediaPost Brand Insider QSR Summit in New Orleans. The event brought together industry executives and decision-makers for insightful discussions, networking, and thought leadership. From engaging younger generations to leveraging data and technology, the summit provided valuable takeaways for the QSR industry. Discover how legacy brands are adapting to digital changes, reinforcing brand loyalty, and experimenting with innovative strategies. Read Jamaal's full recap to gain insights on current industry challenges and opportunities shaping the future of QSR 👉https://lnkd.in/gDa_cp_N Reach out to Jamaal or any of us at Kard to learn more about how we can support your brand in navigating these exciting developments.

Chances are, the last time you got a really great product on sale, you told someone about it — a friend, a partner, a family member. For merchants, that kind of marketing is the best marketing. Guess what? It happens all the time with card-linked offers 🙌 But the reality is that cardholders *don't even have to buy anything* to start that brand awareness flywheel. Simply having your offer in the right issuer network gets the right eyeballs on it. If it's next to other great brands the consumer recognizes, your company gains instant credibility — sometimes enough to prompt conversion. And that's where you capture loyal customers for life. Want to learn more about the magic of CLO? Reach out to one of our experts to see how it could fit into your omnichannel marketing strategy: https://lnkd.in/gt2mfZPt

Earlier this year, we did a brand and website refresh. This summer, we're putting the finishing touches on the merchant side of things — sharing exactly which companies benefit most from a loyalty platform like Kard. Our best and brightest customers come from 3 categories: 🛒 Retail - brick-and-mortar, D2C, e-commerce ⛽ Everyday Spend - local transport, gas and convenience, grocery 🌯 Restaurant - QSR, delivery, fast casual + casual dining Thinking about trying CLO but not sure if it's a fit for your brand? Give our page a gander — it's linked in the comments ⬇️

Every modern marketer is worried about a cookieless future. The good news? There's a pair of strategies that can make their lives easier: CLO + affiliate. Unlike other performance marketing tactics like pay-per-click (PPC) and search ads, affiliates are fairly protected. Affiliate channels know who their audience is and have alternate ways of tracking traffic. CLO is even more cookie-proof, gathering privacy-compliant first-party data at the point of transaction. CLO platforms can tell you: 🛍️ Other brands consumers have an affinity for 🏡 Where consumers live 🏪 Stores consumers have shopped at before 📈 Directional trends in certain verticals 💸 Offer types most consumers respond to With this information in hand, brands can develop even stronger campaigns that attract more new customers, prompt higher AOV purchases, and keep existing customers coming back. In a recent blog post, Veronica R. Gauthier from Acceleration Partners told us: “If you haven’t already, you’ll start to see emerging CMOs with more hands-on digital experience drift toward affiliate and CLO models as a way to future-proof their go-to-market.” Read the full blog in the comments to start getting ahead of this trend 👇