Landon Poburan’s Post

Hey marketing warriors!  Let's talk Facebook Ads optimization. We all want those sweet, sweet campaign results, but is DAILY tinkering the key to success? We've all been there: Clicks drop, conversions plummet, and we hit the panic button, ready to unleash a flurry of edits. But hold on a sec! Facebook's ad machine is like a learning athlete - it needs time to train and perform at its peak. Constant adjustments can disrupt this process, leaving you with a confused algorithm and subpar results. So, should we just sit back and watch the numbers (gulp)? NO WAY! Here's the winning strategy: Be a Data Detective: Monitor your campaigns DAILY, but focus on strategic adjustments, not knee-jerk reactions. Metrics Matter: Ditch vanity metrics (impressions, anyone?) and prioritize those that align with your goals (conversions, website traffic). Schedule Smart Tweaks: Don't be a tweak-a-holic! Plan adjustments based on data insights, not just a feeling in your gut. Your future self will thank you. Remember: Facebook Ads are a marathon, not a sprint. A data-driven approach with strategic optimization will get you there much faster than daily tinkering. Now it's your turn! What's your experience with Facebook Ads optimization frequency? Share your wins (and fails!) in the comments. Let's learn from each other and become ultimate PPC ninjas together! #facebookads #ppc #marketing #optimization #alwayslearning P.S. Need a sounding board for your Facebook Ads strategy? Hit me up!

Here's a status update for you... Facebook marketing remains a necessity in 2024! 👀 Your potential customers are already out there, searching for businesses just like yours on Facebook. To connect with them effectively, you need a strategic Facebook marketing approach. 💼 If you run an ecommerce business, Facebook Ads stand as one of the most potent tools to drive conversions and boost your store's success. With a staggering 2 billion daily active users, understanding how to use Facebook Ads effectively is a must-have skill for any serious marketer. 👩💼👨💼 Dear Entrepreneurs, If you're looking to generate high-quality traffic to your store and unlock the vast scaling potential of running Facebook Ads... If you're eager to funnel high-quality traffic to your e-store and unlock the huge scaling possibilities that come with running Facebook ads… 🚀 The right Facebook tactics can be the game-changer to get you closer to your business goals. Curious about these game-changing tactics?🔍 💡Dive into our guide – it might be your day's most valuable read. 👇 https://lnkd.in/dq2dPZdY #FacebookAds #DigitalAdvertising #PaidAdvertising #EcommerceAds #FacebookAdvertising #AdCampaigns #EcommerceSuccess

#Facebook Ads Magic! 13.87% CTR & 3408 Sales! 😯 Just wrapped a Facebook #SalesCampaign that delivered a WHOPPING 13.87% CTR and 3,408 conversions (that's right, SALES!). But the real question is: Did it pay off? We won't reveal the exact #ROI here (trade secrets!), but let's just say we're VERY happy with the results. Want to unlock similar #FacebookAdvertising success for YOUR #business? Join the conversation in the comments below! I'll be sharing my top tips for crafting high-converting Facebook ads and would love to hear your thoughts on this #campaign. #FacebookAds #MarketingWins #SalesSuccess #DigitalMarketing #SocialMediaMarketing

🔥 Supercharge Your Facebook Advertising for 2023 Success! 🔥 Facebook advertising in 2023 is all about more than just numbers. It's about smashing those unique goals and conquering those specific challenges. Ready to soar? Whether you're aiming to: ⭐ Turbocharge your website traffic ⭐ Skyrocket click-through rates ⭐ Catapult sales and conversions ⭐ Dominate local check-ins ⭐ Spark fresh sales leads Our dynamic team is primed to make your dreams a digital reality! We don't just measure success; we engineer it. Our data-driven wizardry means no more shots in the dark – just precision, power, and ROI-driven mastery. Let's join forces and conquer your advertising universe! Share your objectives, and we'll wield the magic of data-optimized Facebook marketing campaigns to turn your dreams into digital triumphs. We're not merely about advertising; we're about action and epic results. Reach out today, and together, let's make your ad campaigns absolutely UNSTOPPABLE! ⚡ #facebookadvertising #facebookmarketing #socialmediamarketing #digitalmarketing #advertising #marketing #business #marketingstrategy #socialmediastrategies #digitalmarketingstrategy #goals #results #success

How to Setup Facebook Event for effortless website conversion tracking Want to track leads, signups, purchases, and more from your website to optimize your Facebook ads? Facebook's Event Setup makes it easy. Here's how it works: In Facebook Ads Manager, go to the Events Manager. Click +Add Event and select Use Event Setup. Enter your website URL and click Continue. Facebook scans your site and shows clickable elements. Click the buttons/links you want to track as conversion events. Give the event a name like "Contact Form Submitted". Select the page event fires on and click Continue. Confirm the setup looks correct. Click Complete Setup. That's it! The tracking code is automatically added behind the scenes. Any clicks on those elements will now be logged as conversions in Facebook. You can track submit buttons, downloads, product adds to cart, purchases, and more. Have you used Event Setup before? How has conversion tracking helped optimize your Facebook campaigns? Share your experiences in the comments! #facebookads #SMM #socialmedia #Digitalmarketing #Facebookadsmanager

I'll never forget my first client - a small eCommerce business in Norway. They were selling a digital pen that allowed students to take notes quicker by hovering it over text in books and documents. Two weeks after I launched the first Facebook ad campaign, their sales went through the roof! 📈 The ads went viral and they sold out in just a few days. When they finally restocked, they wanted to increase sales even further. So I decided to 2x the ad spend in one go … BIG MISTAKE 🤦🏼♂️ The ROAS for the campaign dipped hard. 📉 Fast forward four years and the lessons from that experience have been invaluable. Facebook ad scaling isn’t as linear as I once thought. Now I can happily say that these painful lessons have helped me scale many of my clients without compromising profitability. A testament to this 👉 I recently got one of my subscription product clients 1,000 new customers in just 33 days. Curious about the exact strategy? Dive into my latest video to uncover the insights. Whether you’re aiming for lead generation or sales, this method is a game-changer. PS: To my knowledge, this strategy remains unshared by other "Facebook ad gurus". Here's a rare chance to get it for free. Watch it here: https://lnkd.in/dQR953Ww

🌟 Unlock the power of Facebook Ads with this 5 Layers Funnel Diagram! 🌟 Business processes should have clear objectives, be as detailed as possible, and produce consistent results. The team should begin by establishing the process's milestones. A visual representation of the funnel can help track progress and identify areas for improvement. At 75% progress, it's crucial to evaluate the effectiveness of each stage in the funnel. Optimizing Facebook Ads at 85% progress can lead to higher conversion rates and ROI. Stay ahead of the competition by implementing a strategic approach to your marketing funnel. #FacebookAds #MarketingStrategy #FunnelDiagram #BusinessSuccess

Stop Facebook ads immediately ❌ If you're making these 3 mistakes 👇 1. Running non-conversion campaigns Come on guys, it's 2024. Why keep going for awareness, engagement, traffic etc, campaigns when it's sales you're looking for? Just go with conversion ads and make your life simple. 2. Not calculating ROI or profitability As a business owner, you need to keep track of your buck. Facebook ads are useless if you're not achieving a 2x ROI or more. To calculate profitability, I shared a video in my previous posts going over the calculation. Go watch that! 3. Not testing new creatives How do you know your ad is the winning one, When you truly didn't test more ads after that? Establish a habit of testing new creatives and who knows... You might find your new winning ad or a winning ad framework 🤷♂️ --- Remember, to be successful with ads just flip these don'ts into dos and get going. And follow Usman Khan for more tips like these.

Myth: Facebook Ads - The Overnight Success Spell! So, we've all heard the myth that Facebook ads are like a magic potion that can make us rich and famous overnight. Well, it's time to break it down! Reality: Facebook Ads - More Like a Clever Tool Okay, folks, let's get real here. Facebook ads aren't magical, but they're super useful. To conquer the world of online advertising, you need a smart strategy and a good dose of hard work. And remember, competition is out there like it's a sale at your favorite store. Facebook's rules? Well, they change like the weather. ☔ In a nutshell: Facebook ads are your sidekick, not a genie in a bottle. You've got to work smart, learn the ropes, and make the magic happen yourself! 🪄✨ #facebookadstrategy #digitalmarketing #SocialMediaMagic #OnlineAdvertising #HardWorkPaysOff #MarketingMyths #strategymatters #CompetitionIsReal #AdvertiseSmart #successisearned #nomagicshortcut #marketingtruths #facebookmarketingtips #worksmarter #diligenteffort #socialmediastrategytips #learnandgrow #digitaladvertising #AdvertiseWisely #RealTalkMarketing

🚀 The Facebook Ads Secret Sauce: Turning Clicks into Customers 🛍️ Hey LinkedIn community, Let me share a story we can all relate to: Imagine you've got a beautiful store. People come in, but not everyone buys. They're your Landing Page Views. Now, imagine most of them actually make a purchase. That's a high Landing Page Views to Sales Ratio – the game-changer. Your online store is your Landing Page. It's where people go after your Facebook ad. A high ratio means more "window shoppers" become paying customers. It's the magic recipe for success. 🛍️ How to Make It Happen: 1. 💡 Create an Irresistible Storefront. 2. 🚀 Show the Way: Simplify the buying process. 3. 🤝 Build Trust and Urgency. 4. 🧪 Experiment and Adapt. As a Facebook Ads expert, I've seen businesses transform their ROI with this ratio. It's the difference between a store full of window shoppers and a store bursting with satisfied customers. Are you optimizing your Landing Page Views to Sales Ratio? Let's chat strategy! 🚀 #FacebookAds #ConversionMastery #LinkedInCommunity