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The Tanishq Effect: Celebrating Diversity Tanishq, a renowned jewelry brand, isn't just about selling products—it's about telling stories that matter. Take their "Remarriage" campaign, for instance. By showcasing a bride preparing for her second marriage surrounded by love and support, Tanishq sparked conversations and challenged societal norms. What sets Tanishq apart? Their authenticity. They don't just sell jewelry; they champion diversity and inclusivity, creating campaigns that resonate with audiences on a deeper level. In a world hungry for connection and meaning, Tanishq reminds us to embrace diversity, celebrate love in all its forms, and craft stories that touch hearts and ignite change. Here's to Tanishq and their unwavering commitment to authenticity and inclusivity. Let's follow their lead and create campaigns that not only sell products but also make a difference in people's lives. ✨💖 --- #Tanishq #AuthenticStorytelling #MarketingInspiration #storytelling

Get inspo for your business from Beyonce’s collab with Tiffany. A limited-edition charm necklace collection was created by Tiffany & Co and is taking Beyonce’s fandom by storm. But you don’t have to partner with Tiffany to take a page out of Beyonce’s playbook. 1️⃣ 𝗦𝗖𝗔𝗥𝗖𝗜𝗧𝗬 Use scarcity (like limited-edition items) to boost the 𝗽𝗲𝗿𝗰𝗲𝗶𝘃𝗲𝗱 𝘃𝗮𝗹𝘂𝗲 of your product, create a 𝘀𝗲𝗻𝘀𝗲 𝗼𝗳 𝘂𝗿𝗴𝗲𝗻𝗰𝘆, and offer a sense of 𝘀𝘁𝗮𝘁𝘂𝘀 𝗼𝗿 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆 to your customers. 2️⃣ 𝗬𝟮𝗞 𝗙𝗔𝗦𝗛𝗜𝗢𝗡 Create a collection based on what’s making a comeback (like charm necklaces from the 2000s). Interest in Y2K fashion, for example, has grown by 𝟭𝟵𝟬% 𝗶𝗻 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝟱 𝘆𝗲𝗮𝗿𝘀, according to Google Trends. 3️⃣ 𝗡𝗢𝗦𝗧𝗔𝗟𝗚𝗜𝗔 The Y2K trend will appeal most to Gen Z consumers, but 𝗻𝗼𝘀𝘁𝗮𝗹𝗴𝗶𝗮 𝗶𝘀 𝗮 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝘀𝗲𝗻𝘁𝗶𝗺𝗲𝗻𝘁 to tap into no matter who your audience is. 4️⃣ 𝗔𝗗𝗗𝗘𝗗 𝗩𝗔𝗟𝗨𝗘 Think about ways you can 𝗮𝗱𝗱 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝗰𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀. Beyonce donates all profits from this collection to her Scholarship Program, which adds extra value for her audience. #businesstips #valuecreation #y2k #nostalgia #businessstrategy

"It's what we've always done" - is this a phrase you hear a lot at work? For almost 60 years my Mother was against Tattoos. She just didn't understand why people would get them and wasn't a fan of them on other people - which was a shame as my Brother and I have plenty between us. For my 30th Birthday I wanted her to get a tattoo which I helped design, in memory of our dogs that passed away a few years previously, Bilbo & Ruby. After much deliberation she agreed, as you can see below, and vowed it would be the only one........5 years on she's just booked her 19th which she'll have done before the end of the year. Sometimes it's easy to float along and do what you've always done because it's easier to accept the comfortable than challenge your way of thinking. (Cue cringe transition into sales patter) Many clients I speak to about their IT & Print needs express how they've been with the same provider for 10 years and they do a very good job - but how can you know this without comparing against a competitor. That's the competitive capitalist world we live in, both for our benefit and detriment, so why not use it for your benefit? Change that way of thinking, the comfortable isn't always the best. #wearesharp #sharpuk #shakeysegwaybutithinkigotawaywithit

For generations, Levi’s® product has been and continues to be deeply woven into our consumers lives, through moments when they can be their most authentic selves. It embodies what #LiveinLevis means. They say 7 seconds is how long it takes for your brain to turn a ‘yes’ into a ‘no’. Before a decision made from instinct gives way to logic, reason, and hesitation. Every experience born from saying “yes” not only sees self-discovery and unlocks something new in us, but ultimately goes on to shape us. Our campaign “For Now, For A Lifetime” that captures what following your instinct looks like. It celebrates how these all-in moments, the ordinary and extraordinary, become memories that stay with you for a lifetime. Give in, dive in, lean in, let it all in, till you find all of you. Let those moments make you. #ForNowForALifetime. Kudos to our rockstar team at Levi’s and our partners! Saikot Das Karthik Katti Tarini Vikram Singh Bhavika Dassani 🙌

ONCE UPON A TIME "Once, while working at UCB, my store manager promised me a Benetton watch for free if I performed well in the coming month. Excited by the prospect, I committed myself to excel. Only ten days into the month, a Sikh couple entered the store for some shopping. As a service-oriented employee, I assisted them with their purchases. Coincidentally, their total purchase exceeded 20 thousand, making them eligible for a promotional offer: a free watch from UCB for purchases over 20000. When they approached the counter to pay, I presented them with the watch as a promotional gift. They both smiled warmly and insisted that I accept it as a gift. Initially hesitant, I politely declined, suggesting they give it to a family member instead. However, they persisted, expressing that they specifically wanted me to have it. Yielding to their kindness, I accepted the gift, but not without asking why they chose to give it to me. I said, "No Sir, this is your gift. you can give it to your son Or cousin, anyone. But I cannot take it." They said, "We want to give this to you only." On their insistence, I asked, "Okay, but can you please let me know the reason why are you giving this to me only?" They said, "It's all because of your behavior." This experience taught me a powerful lesson: how we treat others goes beyond just knowing them. The kind gesture from the Sikh couple showed me the importance of being positive and kind to everyone, no matter who they are. Moral of the story: Your behavior towards people speaks volumes. In this instance, the gift from a couple I barely knew underscored the importance of positive behavior in fostering meaningful connections. Behavior is what makes your brand, not your products. #behaviour #psychology #philosophy #handicrafts #brands #buyinghouses #ceo #director #homedecor #indianart #interiors #sourcingspecialist #intention #storytellingforbusiness #linkedin

We Don't Go Together Like A Wink And A Smile But A Secret Third Thing T-Shirt T-Shirt When two people meet and fall in love, they often say that they are like two peas in a pod, perfectly matched and inseparable. But what about those relationships that don't fit into this neat and tidy analogy? The ones that seem to defy all logic and expectations, yet still manage to work in their own unique way. These are the relationships that are often described as "opposites attract" or "oddball couples." Buy now: https://lnkd.in/g-MpKZqJ Visit store: https://bbctshirt.com/ #We #Don't #Go #Together #Like #A #Wink #And #Smile #But #tshirt More Post: 1.https://https://lnkd.in/gNmd9eMW 2.https://https://lnkd.in/gFpsZtWM 3.https://https://lnkd.in/gZDCpwpn

Warren Buffett’s Jazwares, the company behind the #Squishmallows pillows, has filed a lawsuit against Build-A-Bear Workshop, alleging that it launched a similar product to capitalise on the success. Squishmallows, the plush pillows-with-a-face, went viral on #TikTok in recent years and has garnered support from celebrities like Lady Gaga and Kim Kardashian. However, Jazwares, which was acquired by Buffett’s Berkshire Hathaway two years ago, is now alleging #Build-A-Bear’s new Skoosherz looks too similar to its product. Build-A-Bear launched the new product line last month ahead of Valentine’s Day but was prepared for the legal challenge. More at #Proactive #ProactiveInvestors #NYSE #BRK.A http://ow.ly/Xocw105gCqv