Marcolin’s Post

Can a company's investment in technology, people, and development align with its business philosophy? According to Zoff, Japan's leading eyewear retailer, it's not only possible, but essential. Their "sanpo yoshi" principle, which benefits customers, suppliers, and society, has been a cornerstone of Japanese industries for over a century. At Auglio, we share this same commitment to the threefold concept, which has helped us achieve global success. Our mission to provide cutting-edge technology for everyone is a direct result of this approach. It's important to continue discussing these principles with clients, employees, suppliers, and educators. Does your business align with similar values? Let's keep the conversation going. #businessphilosophy #sanpoyoshi #globalgrowth #technology #development #peopledriven

I went on a handful of site visits while in China to understand different types of consumer spaces within the country. But one stood out as the most bizarre: By far, it was the optics mall in Shanghai - Kid you not, there were ~400 different vendors selling eye glasses in one “Optics Mall.” Each had its own table, optometric evaluation, and sales person. Buyers ran a quick screening test, and could have new lenses in an hour. I asked, “How much business does a typical vendor do at this mall?” The answer? On average, each vendor sells one pair of glasses a day - that’s it. And they weren’t expensive either. I don’t know how the margins work out there, but complexities exist no matter what market you’re measuring in diverse commercial ecosystems. This is why what NielsenIQ offers retail clients is so valuable. It’s hard to fully grasp how to effectively do business in unique cultures. Our job is to create products that can measure any retail environment, whether it’s an online conglomerate like Amazon or a localized optics mall in China. Not every country has a megastore such as Best Buy or a Walmart where you can buy a wide variety of products and brands. Not every country has a mall where you can choose from hundreds of options for a single product. My team’s job is to help you figure out how to make sense of it all, so you don’t have to. #innovation #culture #TheFullView #NIQ

Fashion Industry! It is one of the most challenging business environments, combining art and science, consumer experience and supply chain, creativity and productivity. Undoubtedly, it is one of the best environments to apply systemic thinking and resist the temptation of local maximums, especially when you have a long chain encompassing China, own production, outsourcing, etc. Challenging paradigms and truly innovating is only possible with strong leadership committed to changing the status quo. Working with Otelmo Drebes, Andrigo Schuch, and the entire Lebes project team was an awesome opportunity. The project is delivered, but the journey is just beginning. Thinking systemically and accelerating the end-to-end flow is a constant challenge. #toc #goldratt #onebeat #lebes #fashion #supplychain #retail

Navigating New Data Horizons! Stay tuned as we continue to scan and compile this valuable information. Get in touch with us to stay updated and be part of this exciting exploration: https://hubs.li/Q0234Spv0 #SizeWorldChina #WeAreHumanetics

At P2 Brand , we believe in the power of collaboration. Our dedicated founders in Denmark and China work hand-in-hand, blending cultural insights and market expertise to create strategies that drive exceptional results. This partnership approach enhances our ability to deliver comprehensive and effective solutions. 🔧 Key Differentiators: Bicultural Expertise: Our dual-location teams offer a unique blend of Scandinavian innovation and Chinese market knowledge. Tailored Strategies: We develop bespoke solutions that align with the specific needs and goals of each brand. Sustainable Growth: Our commitment to long-term success ensures that brands not only enter the market but also grow sustainably. 🌐 Our Mission: To seamlessly integrate Scandinavian brands into the Chinese market, fostering sustainable growth through innovative strategies and strong local partnerships. From in-depth market analysis to strategic development and ongoing support, we provide a full spectrum of brand management services. Join us as we embark on this exciting journey, leveraging the combined strengths of our teams to bring Scandinavian excellence to China. Stay tuned for updates on our latest initiatives and collaborations! #ScandinavianBrands #BrandManagement #CrossCultural #NewVenture #Innovation #BusinessGrowth #SalesExcellence #StrategicInsights #InnovativeSolutions #SustainableGrowth #P2Brand

Who else loves a good business trip?   Embarking on business trips like our recent journey to the Canton Fair in Guangzhou was eye-opening. I loved the opportunity to shake hands with suppliers, old and new, and see the people involved in all stages of the process.   As a GM at Apparel Group, I witnessed firsthand how these experiences enrich our team's perspective and foster a unique camaraderie that transcends the office walls.   This unity in diversity is the unsung hero of business growth, nurturing collective creativity that becomes our competitive edge.   What was the best business trip you have ever been on? #JGuiffant #ApparelGroup #BusinessGrowth #Suppliers #Networking

🌏 Expanding Horizons: Taking Mid-Priced Jeans to China! 🌏 I'd like to express my gratitude to the Metvy Consultancy Programme for this exciting task. As part of Task 1, I've had the opportunity to strategize the expansion of our mid-priced jeans manufacturing business in the United States into the dynamic Chinese market. 🇨🇳 Objective: Achieve a 25% revenue increase and make our mark in the Chinese apparel industry. Key Highlights: Market Research: Conducted an in-depth analysis of consumer preferences, trends, and competition in China. Elasticity Assessment: Explored the price elasticity of demand to understand how pricing strategies impact sales volume. Entry Strategy: Considered various entry modes, including e-commerce, physical stores, and local production. Product Adaptation: Ensured our jeans meet Chinese consumer preferences and sizing standards. Marketing and Promotion: Embraced digital marketing, influencer partnerships, and cultural sensitivity. Distribution and Logistics: Worked on efficient supply chains and local partnerships. Bottlenecks and Challenges: Addressed competition, regulatory compliance, cultural differences, and economic factors in the Chinese market. Expansion Decision: Evaluated findings to make an informed decision about entering the Chinese market. Suggestions for Augmenting Revenues: Diversify product line. Implement customer loyalty programs. Explore export opportunities. Embrace sustainability. Collaborate with other brands. The journey ahead is promising, and we're excited to explore new horizons and embrace growth opportunities. Stay tuned for updates on this thrilling venture! 🚀 #BusinessExpansion #ChinaMarket #ApparelIndustry #MetvyConsultancy #Strategy

We at Nordgreen are excited to venture into the South Korean market, thanks to our strategic collaboration with the renowned fashion platform, Tenitz. 🌟 This expansion offers a unique and promising opportunity for our B2B business. We recognize the importance of cultural understanding and economic insight to achieve success in this dynamic market. 🤝 Partnering with Tenitz allows us to navigate South Korea’s emphasis on authenticity. Their expertise in launching concept-driven brands will help us reach the MZ generation. 📈 With Tenitz as our local distributor, we will gain valuable market insights, streamline logistics, reduce costs and risks, and boost brand visibility. 👗 We are honored to have Hong Sun-pyo, a legend in the South Korean fashion industry, on board. His industry expertise and influence will be invaluable in driving our success. 🌟 Additionally, we are excited to collaborate with Korean celebrities and influencers under Tenitz’s partnership, enhancing our brand appeal and connecting with a broader audience. 🏬 As part of our expansion strategy, we plan to leverage physical pop-up stores. These will enable direct customer interaction and strengthen our offline presence in the South Korean market.Stay tuned for more updates as we embark on this exciting journey! #Nordgreen #Expansion #SouthKorea #Tenitz #Partnership #B2B #Fashion #MarketEntry #Sustainability #Innovation

Innovative retail experiences like this one (not far from our office in Huangpu district) are a common sight in #Shanghai. What's behind it? ⤵ _____ 🎁Shanghai is offering a 1 million renminbi reward (US$138k) for brands who pick Shanghai for their first-in-Asia store. And that’s just one of several measures in the “First in Shanghai” action plan to incentivize international and domestic retailers to keep breathing new life into Shanghai’s retail scene. It’s all part of the city’s “Debut Economy 2.0” push to become the preferred location for debut stores, flagship stores, new product launches, and cutting-edge retail concepts. Is it working? The city’s commerce commission reports a 55% jump in debut stores in the first quarter, compared to Q1 last year. And if you roam the streets of Shanghai these days it’s easy to be blown away by the truly out-there experiential stores of big brands. Just have a look at Korean eyewear brand GENTLE MONSTER's new concept store “Haus Nowhere” (in the video📽) which features gigantic moving heads and a “croissant gym”. Other “firsts” this year included: - China’s first standalone Supreme store - A landmark exhibition by Loewe - Gucci's pop-up store & installations to launch its Gucci Ancora collection There’s no denying that Chinese consumer confidence has seen better days. But international retailers, especially high-end ones, don’t seem to be giving up on China-fueled growth! ➡ 𝗙𝗶𝗻𝗱 𝗼𝘂𝘁 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝘀𝗲𝗮𝗿𝗰𝗵 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝗻 𝗖𝗵𝗶𝗻𝗮’𝘀 𝗿𝗲𝘁𝗮𝗶𝗹 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗼𝗻 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲: https://lnkd.in/ezhTqFsi 𝗡𝗲𝘅𝘁 𝘁𝗶𝗺𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝘁𝗮𝗹𝗲𝗻𝘁 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝗶𝗻 𝗖𝗵𝗶𝗻𝗮 𝗮𝗻𝗱 𝗔𝘀𝗶𝗮, 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘄𝗵𝗲𝗿𝗲 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘂𝘀. #RetailinChina #ChinaRetail (Video from 12 March, 2024 by @foodishbeauty)

The H&M store's growth in China has increased by 10X after implementing only this one strategy (per CBS Research) They just introduced a picture-clicking setup outside the changing room. Problem: H&M, the global fashion retailer, faced a unique challenge in China. Customers there spent significantly more time in the changing rooms compared to other countries. The reason: 👉 Asian cultural norms dictate seeking approval from friends and family before making purchases. 👉 This behaviour led to long queues and frustrated customers, hindering H&M's growth in the Chinese market. 👉 After that, H&M's team recognized this cultural nuance and took an innovative approach. Solution: They designed more spacious changing rooms and created dedicated areas outside for customers to click pictures and share them with their loved ones for feedback. Result: This simple yet effective solution resonated with Chinese consumers. By catering to their cultural preferences, H&M experienced a remarkable 10x growth in their Chinese stores. H&M's success in China demonstrates the importance of understanding cultural differences and adapting business strategies accordingly. I find this case study highlighting the power of empathy and cultural sensitivity in the global marketplace. 👉 Companies which understand customers' unique needs and behaviours can turn challenges into opportunities for success. 👉 In today's interconnected world, businesses embracing diversity and adapting to local cultures will have a significant competitive edge. H&M's changing room strategy in China shows the importance of being a culturally responsive organisation. #consumerbehavior #growth #performancemarketing #culture #retail #strategy #success