Michał Ostaszewski’s Post

It's been 6 months since I joined IKEA (though it feels like 6 years!) and it's been quite an amazing journey. I have not been posting anything around here since my focus has been entirely on observing, listening and learning from such an amazing pool of people that conform this org, from front-line coworkers to disruptive explorers, they all share that passion and commitment to build a greater life for the many. I promise I'll start sharing more soon about my latest endeavor, the Global eXperience Lab, but this time I want to share the Life at Home Report 2023, which summarizes a decade of learning and continuous discovery of how the human's most valuable place has been evolving, the tensions it faces and the forces that might reshape it for the future. You can find the full report and data here: https://lnkd.in/dbc3hh-P 🏠 💚 IKEA #Lifeathome #futurethinking #research

What comes to mind when you think of life at home?  Over the last decade, we at IKEA have spoken to over a quarter of a million people in more than 40 countries. Seeking to understand life at home, we tapped into the deep emotions people feel about life inside their four walls. The IKEA Life at Home Report 2023 is a culmination of findings from this year’s research as well as insights from nine previous editions. Celebrating the people we have met and their experiences along the way. So, what's your relation to home?  Explore more here: https://lnkd.in/e4VmryvD

Greetings, fellow professionals👩🏻💻 It's widely acknowledged that effectively communicating your brand strategy to your buyers is absolutely essential for achieving business growth and overall success🎯. In our contemporary business landscape, many companies struggle to communicate the essence of their brands and keeps running towards achieving greater profits. However, I want to bring to your notice that avoiding customers' pain points, can lead to disruptive challenges❗️ In my view, it's paramount to view things through the customers' perspective and present imaginative solutions that address these customer issues and deliver a seamless purchasing journey✅ In the following presentation, I've thoroughly examined Ikea's brand strategy and have successfully identified the specific pain points experienced by the younger generation. Furthermore, I've proposed an innovative solution that can not only foster customer loyalty but also help them in effectively communicating their brand value and mission📈. I'm genuinely excited about the prospect of collaborating and aiding your brand in establishing a more formidable presence in the market. My approach involves immersing in the customer's perspective, allowing me to offer a tailored and personalized experience that will set you apart in the market. 💌Contact for enquiries: Aleezakhan2913@gmail.com

🔹 5 𝐘𝐄𝐀𝐑𝐒 𝐋𝐀𝐓𝐄𝐑, 𝐈𝐓’𝐒 𝐓𝐈𝐌𝐄 𝐓𝐎 𝐒𝐀𝐘 “𝐇𝐄𝐉 𝐃Å” 🔹 On August 1st, I celebrated my fifth anniversary at IKEA. Tomorrow, 31st of August, will be my last day. Luck or ingenuity, I knew I'd be part of IKEA since my teen years. That determination brought me to Sweden, where "it all began", and where I didn’t know a soul. This decision changed my life. 🎒 Personally, I became an expat. Leaving Portugal meant missing out on birthdays and family gatherings. Every time I see my younger brother he seems taller. I learned how to cook (steep learning curve) and carved new relationships in a different language. We don't talk about the expat hardships enough, but the rewards have so far been remarkable. 👷♀️ Professionally, I felt evolving exponentially as each year went by. I was fortunate to have been part of every step in launching co-creation at IKEA, an innovative collaborative process that is truly open to customer’s wishes and needs. I firmly believe that co-creation is the only path for organizations that want to be future-prepared. It’s my proudest professional accomplishment so far. 🍀 I was also lucky to have experienced both sides of the business in Retail and our Design Centre. I witnessed many dozens of concepts come to reality. Living room furniture. Pots and pans. A fantastic natural fiber range. Collaborations with World Surf League, Lego, Swedish House Mafia. I will always be a hardcore ambassador for democratic design. 🤝 In Customer Experience, I learned how every touchpoint matters. Brands need to live up to the expectations, and IKEA sets high standards. Had the chance to dive into a few enjoyable “side hustles”, hosting internal events like Business Plan Week for +8 000 co-workers. What a rush. 🌍 Met hundreds of colleagues across +50 countries – some of whom turned into my family away from home. I mention them in the comment section, although no “shout-out” captures how incredible they are. People are always the key, in any situation. IKEA changed my life. And now is the time to pursue new dreams. On the sidelines, I will continue rooting for IKEA and all of you in my network. Keep the vision alive. Don’t be afraid to stir things up. Trust your values. As for me, I refuse to do anything else but celebrate. Celebrate the end of this journey. Celebrate what’s to come because…𝒎𝒐𝒔𝒕 𝒕𝒉𝒊𝒏𝒈𝒔 𝒔𝒕𝒊𝒍𝒍 𝒓𝒆𝒎𝒂𝒊𝒏 𝒕𝒐 𝒃𝒆 𝒅𝒐𝒏𝒆. 💙

People often ask me why I work at IKEA. The main reason is that IKEA's values resonate with my own. In this post, I'll explain more about the IKEA key values (the 8 bold words in this post). They are the essential building blocks of IKEA's success. Here we go: 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿𝗻𝗲𝘀𝘀 is the cornerstone of IKEA’s culture. Our strength lies in mutual trust, shared purpose, and enjoying our journey together. ❤️ We are committed to 𝗰𝗮𝗿𝗶𝗻𝗴 𝗳𝗼𝗿 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗽𝗹𝗮𝗻𝗲𝘁. Our actions today can create a positive impact that lasts for generations. 🌍 𝗖𝗼𝘀𝘁-𝗰𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀𝗻𝗲𝘀𝘀 drives us; it allows us to keep our prices as low as possible. We strive to make beautiful and functional homes accessible to as many people as possible. 💰 𝗦𝗶𝗺𝗽𝗹𝗶𝗰𝗶𝘁𝘆 is in our DNA. We stay grounded, pragmatic, and authentic. We see bureaucracy as our biggest enemy. 🤏 We constantly 𝗿𝗲𝗻𝗲𝘄 𝗮𝗻𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗲, seeking better ways forward. Challenges inspire us, and we embrace experimentation. 🔎 Being 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗮 𝗺𝗲𝗮𝗻𝗶𝗻𝗴 defines us. We question norms, think unconventionally, and learn from our mistakes. 😎 𝗚𝗶𝘃𝗲 𝗮𝗻𝗱 𝘁𝗮𝗸𝗲 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Empowering individuals fosters growth. Trust, positivity, and forward-thinking drive development. 💪 We see leadership as an action, not a position. We look for people’s values before their experience, 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗯𝘆 𝗲𝘅𝗮𝗺𝗽𝗹𝗲 to bring out the best in each other. ✌️ Check out the job openings on the website of IKEA if the above inspires you! For all the people that work, had worked or want to work for IKEA: Feel free to add in the comments which of the IKEA values suits you most! It's hard to choose, but after a lot of doubt I choose today for: caring for people and planet. What is yours favourite? Write that value in the comments below👇 Hej! 🙋♂️My name is Rob Maas and I share stories about IKEA on LinkedIn. Would you like to read more? Push my "Follow button" ➕ #IKEA #Values  

The 10th Year edition of Life at Home Report is out. Here, IKEA wants to find out what and how does home means to you in each country. These insights will help to understand the challenges and potentials people are facing at home and how IKEA can help to solve those challenges, siding with the many people. How does Life at Home is for you?

So happy to see this human view of the future - Ikea brings hope and fun! In a world facing increasing challenges, this report offers a refreshing perspective on the future of our living spaces. It paints a picture of homes that go beyond mere shelter, transforming into sanctuaries that support our physical, emotional, and social needs. Through three thought-provoking but realistic scenarios, Ikea challenges our traditional perception of what a home is and envisions a future where our living spaces are adaptable, connected, and sustainable. Picture homes that seamlessly adapt to our changing needs, becoming flexible havens for connection and well-being. "They will 3D print some furniture from a mushroom compound for one of the outhouses and turn it into a cosy guest space." - Where do I sign up? #IkeaLifeAtHome #FutureOfHomes #SustainableLiving #Community #Resilience #HomeAsSanctuary

“The IKEA Effect: Why we (over)value what we help create and how this can be used as motivation for our careers, our customers, and our companies” See how this works: https://lnkd.in/gaKYX-7a #marketingstrategy #businessstrategy #BusinessNews Medium

Want to know what building a solution without a problem looks like? Watch this 😂 But the truth is, IKEA is solving problems. The 2 most fundamental being: - High cost furniture ➡️ Low cost furniture - Logistical issues ➡️ Flat-pack easy shipping IKEA also solves a problem in a different way. It solves for an unmet desire. 🔎 How hungry we all get roaming their maze of aisles and warehouse shelves. Of course, I’m talking about IKEA Meatballs 😋 They sell over 1 billion of them every year. Now that’s a successful solution 👏 Explore more problems and solutions with the issue. Subscribe now. https://lnkd.in/ee6EufqE

Crafting a compelling vision is crucial for guiding your journey and inspiring others. Let's decode IKEA's vision statement as an example: "To create a better everyday life for the many people." 𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆: IKEA's vision of "creating a better everyday life for the many people" emphasizes inclusivity, impacting a wide range of individuals. 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁: The focus on "better everyday life" reflects a commitment to continuous improvement and enhancing experiences. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗖𝗲𝗻𝘁𝗿𝗶𝗰: "For the many people" highlights a customer-centric approach, prioritizing their needs and well-being. 𝗟𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲: The vision looks ahead, focusing on sustainable solutions for long-term positive impact. 𝗜𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻: A simple yet inspiring vision statement, easy to understand and rally behind. 🌱 𝐌𝐲 𝐕𝐢𝐬𝐢𝐨𝐧 𝐟𝐨𝐫 𝐈𝐂𝐁𝐈 I envision a world where everyone has clarity of who they are and what they want to achieve, competence to achieve their goals, attitude of continuous learning to always stay current and relevant. 🚀 Ready to Craft Your Vision? What does success look like for you? Follow my profile for more such valuable insights. #CraftingVision #Inspiration #ContinuousLearning #Success #ImageConsultingBusinessInstitute