MotorTrend Group’s Post

The FAST (Free Ad-Supported Streaming TV) channels ecosystem is experiencing a paradoxical growth. On one hand, there is an explosion of content and platforms catering to diverse audiences. On the other hand, the ecosystem’s evolution is hampered by the multitude of independent companies entrenched in the current model, each profiting from various aspects of the service chain but at the expense of the broadcaster or content library owner. https://lnkd.in/ebiRmeWp

The FAST (Free Ad-Supported Streaming TV) channels ecosystem is experiencing a paradoxical growth. On one hand, there is an explosion of content and platforms catering to diverse audiences. On the other hand, the ecosystem’s evolution is hampered by the multitude of independent companies entrenched in the current model, each profiting from various aspects of the service chain but at the expense of the broadcaster or content library owner. https://lnkd.in/ebiRmeWp

The Association of National Advertisers sat down with our President of Streaming, Keith Kazerman, to discuss the #Upfronts season and beyond. Keith shares his thoughts on the dynamic shift in streaming and advertising strategies, integrating local approaches by leveraging data-driven solutions, and navigating audience fragmentation while seizing the opportunity for impactful personalized campaigns.   Read the full article >> https://bit.ly/4aXpo1O   #WeAreLocality #Streaming #CTV #OTT #LocalAdvertising #DataDriven #LocalAdvertisingMadeEasy #UnlockThePowerOfLocal

The digital advertising landscape is ever-evolving, and with Streaming TV, Online Video, and Connected TV (CTV), marketers have a treasure trove of opportunities to engage audiences in innovative ways. But to truly succeed, it's crucial to use the right creative tailored for each platform. In our latest blog post, Code3's Search Strategists share winning strategies for crafting compelling content across these dynamic domains. From personalized storytelling on Streaming TV to mobile-optimized Online Videos and high-quality CTV ads, we cover it all. Click below to read more: https://lnkd.in/g_kX8Z-5 #DigitalMarketing #StreamingTV #OnlineVideo #CTV #AdvertisingStrategies #Code3 #MarketingTips

More exciting relationships with Infillion making an even better consumer experience on Crackle free streaming! Read all about it! #OTT #CTV #AVOD #FAST #LinearTV #AdvertisingLife #CrackleConnex #MarketingLife #AdSupported #Relationships #FreeTV #ConsumerFriendly #DirectToConsumer #CustomerExperience

The FAST (Free Ad-Supported Streaming TV) channels ecosystem is experiencing a paradoxical growth. On one hand, there is an explosion of content and platforms catering to diverse audiences. On the other hand, the ecosystem’s evolution is hampered by the multitude of independent companies entrenched in the current model, each profiting from various aspects of the service chain but at the expense of the broadcaster or content library owner. https://lnkd.in/d75x3WVF

Check out our latest blog! 🗞 In this edition, we discuss the ever-evolving landscape of digital content consumption and the role that advertising services and models play in the industry today. We also discuss how we at TV2Z can offer our customers new avenues for monetisation! Follow our Medium account to stay up to date with our blog submissions! 📺 #avod #fastchannels #ott #streaming #lightning #advertisements

As we gear up for #IBC2023, one trend is clear: the rise of FAST (free ad-supported television) channels in the media landscape. Want to dive deep into FAST channels' personalization and their potential to boost advertising revenue? Check out our comprehensive article on this game-changing trend and how AI-driven personalization is adapting to this new business model. If you're attending IBC 2023, don't miss the chance to visit the ContentWise booth to see our cutting-edge solutions in action. Join us in shaping the future of TV! 📺 👉 Read the article here https://loom.ly/R9FglG8 #FASTChannels #FutureOfTV #FAST #Video #Streaming #TV #Advertising #Personalization

Here are my top 5 recommendations for any streaming service adopting an ad-based monetisation model. Come visit Yospace at NAB Show if you'd like to hear more! #nabshow #nabshow2024

In our latest article, we look at the top priorities for leading streaming companies as they adopt and develop new advertising offerings. Thanks to Media Play News for the coverage! https://lnkd.in/eZecMjtN #OTT #CTV #SSAI #adinsertion