MusicCareers’ Post

In the dynamic realm of digital music promotion, leveraging the power of SoundCloud has become a cornerstone strategy for aspiring artists, established musicians, and influencers alike. With millions of users and an ever-expanding platform, SoundCloud provides a fertile ground for budding talent to flourish. However, in this competitive landscape, simply creating an account won't suffice. To truly stand out and maximize reach, artists must explore innovative avenues, and one such avenue is to buy SoundCloud accounts in bulk from trusted sources like BulkAcc.com Why BulkAcc.com? BulkAcc.com emerges as a beacon of reliability and excellence in the domain of purchasing SoundCloud accounts. With a stellar track record and a commitment to quality, BulkAcc.com offers a myriad of benefits that set it apart from the competition. 1. Authenticity Guaranteed The cornerstone of BulkAcc.com 's service lies in the assurance of authenticity. Unlike dubious providers who peddle fake or inactive accounts, BulkAcc.com prioritizes genuine, active SoundCloud accounts. Each account undergoes meticulous screening processes to ensure legitimacy, empowering users with a robust foundation for their promotional endeavors. 2. Time and Cost Efficiency Time is of the essence in the fast-paced world of music promotion.  BulkAcc.com recognizes the value of time and offers a time-efficient solution to bolster your SoundCloud presence. By purchasing accounts in bulk, you circumvent the arduous process of painstakingly acquiring individual accounts, allowing you to allocate your time and resources more efficiently. Moreover, BulkAcc.com's competitive pricing ensures that you receive maximum value for your investment, unlocking unparalleled cost efficiency. 3. Unrivaled Customer Support Customer satisfaction forms the bedrock of BulkAcc.com's ethos. Our dedicated team of experts stands ready to assist you at every step of your journey. From initial inquiries to post-purchase support, we prioritize proactive communication and swift resolution of any queries or concerns. With BulkAcc.com , you're not just purchasing SoundCloud accounts – you're investing in a partnership built on trust and reliability. In a digital landscape teeming with competition, the decision to buy SoundCloud accounts in bulk from BulkAcc.com emerges as a strategic imperative. With a steadfast commitment to authenticity, seamless integration, enhanced visibility, time and cost efficiency, tailored solutions, and unrivaled customer support, BulkAcc.com sets the gold standard in the realm of SoundCloud account procurement. Embrace the power of bulk purchasing today and unlock the full potential of your SoundCloud journey with BulkAcc.com. Refer to: https://lnkd.in/dssPuMZu

It's mid-Jan, which means many festival marketing teams are gearing up for their first or second line-up announcements 🚀 If that's you, here are 3 things you could do now, ahead of teasing your announcement dates: 🤓 Search Google your festival on a few different devices and check what comes up. Make sure your bio, event dates, ticket and info links are all up-to-date. 🚀 Review your first-party data Do you have an email list, festival app, SMS list? Review who is already in your databases and think about how best to make use of this data. This could be asking them to share video, photos and testimonials for social proof, sharing an exclusive offer or guaranteeing early access to tickets. 📈 Get your tracking in place Pixels aren't dead yet. Make sure you have tracking in place, and your custom audiences are ready to gather data for Meta and TikTok before you tease your announcement. ---------- I founded Aura. We're a specialist marketing agency for events, festivals and experiences. Looking for support with your launch? Drop me a DM. auramarketing.co

All great tips when gearing up to have your marketing start! One thing I’d add is to constantly be educating yourself! Embrace new tactics (if you haven’t already). You can literally learn anything on YouTube. I get it. You’re not a TikTok person, but that doesn’t mean your fans aren’t. To truly market your show, you need to know where your fans are spending their time, and then go spend time with them. Influencers are also a great way to spread the word. They don’t have to be large influencers, the could be micro influencers that really speak to your festival brand and style. You might be surprised to find out they’re already a fan and more than willing to help out for a small contribution or even tickets in trade. Don’t be that person who says ‘I just don’t have the time to learn all of the platforms and I wouldn’t know where to begin with finding marketing partners’. OR ‘We already have a solid following on our other platforms, I’ll just use that’. Algorithms change and can hurt you as quick as they could help you- don’t be left behind. Learning a new skill takes time but it always pays off. Happy marketing!

You’ve probably come across agencies/freelancers hyping about achieving a +25 ROAS (return on ad spend) for their festival clients. Suggesting that for every £1 they spent on advertising they put £25 back into the pocket of the festival 🤑 On first look, what festival wouldn’t want some of that!?  But does this actually show you that your advertising is working? 🧐 Well, it depends on what we mean by ‘working’. For your advertising to 'work', it needs to be EFFECTIVE. And EFFECTIVE advertising is when it influences the future buying behaviour of people - people who weren’t planning to buy a ticket to your festival. Or in other words, advertising is EFFECTIVE when it helps to achieve sales that wouldn’t have happened without it! 📈 Does ROAS or other in-platform metrics (e.g cost per click, cost per conversion, click through rate etc) measure effectiveness? 👎 Those metrics are all about EFFICIENCY; how efficient you are at spending your ad budget. I mean, course your retargeting campaign had a high ROAS, as most of the people were likely going to buy from you anyway. At best, your advertising just made it easier for them to find and buy you. And so the majority of those sales would have happened without the advertising - it wasn't EFFECTIVE advertising. So where do we need to look to measure effectiveness? 🔎 Inside peoples heads, in their memories. That's because the name of the game with advertising is to build memories in people's heads, so that your festival is remembered: 1. At the right times/moments that matter (When people are triggered into market for the value that your festival offers) 🛒 2. For the right reasons (So that once your festival is thought of, people choose you over other options). 💪 The problem, is measuring the stuff going on in people's heads (effectiveness) is bloody hard and expensive! And beyond most festivals. And so instead, festivals just measure what they can (like ROAS, cost per conversion etc), and end up just focussing on efficiency, at the expense of effectiveness. It's another contributing factor for what we're seeing in the market - failing festivals 🎪 :-( But there are some options for festivals. Just simply ask yourself: If our advertising/comms are doing the things they're supposed to be doing for the brand (building and refreshing memories) what factors should I see improving? So that I know I am heading in the right direction. As you’ll see in the below table, a really simple and crude measurement to use could be direct traffic to your website. This is someone typing your festival directly into Google, so clearly you have built sufficient memories for them to be able to do that. Another is using Google Search Trends. Ok, time for the measurement table, which hopefully is clear enough, but is a work in progress! And thanks to Dale W. Harrison, Ben O. Andrew Tindall and Dominic Charles whose brilliant thinking I borrowed. #Festivals #FestivalMarketing #EventProfs

WE'RE HIRING: Job Title: Marketing Lead - Web3 Location: "Remote" About Syncvault: Community Powered Marketing & Promotions Infrastructure https://syncvault.com/, reshaping the future of multi-platform social media promotion and monetization. We empower Fans, Artists, Influencers, and Brands to connect & engage. Job Description: We are seeking an experienced Marketing Lead with a proven track record in Web3 marketing to join our dynamic team. This role requires an understanding of blockchain technology and the crypto community. The ideal candidate will be responsible for developing and executing innovative marketing strategies to expand our Web3 user base, enhance brand visibility, and engage our community through creative and viral marketing campaigns. Responsibilities: 1. Strategy Development: Craft comprehensive marketing strategies that align with our business goals, focusing on growth within the Web3 ecosystem. 2. Community Engagement: Engage with our community on platforms like Discord, Telegram, and Twitter, using innovative content and interactive strategies. 3. Campaign Management: Plan and execute marketing campaigns that effectively use SEO, SEM, social media, and direct outreach to raise brand awareness and drive user acquisition. 4. Team Leadership 5. Content Creation 6. Analytics: 7. Innovation: Qualifications: 1. Proven Experience: At least 4 years of marketing experience, with a strong preference for candidates who have successfully built and led Web3 or crypto-related marketing campaigns. 2. Expertise in Web3: A solid understanding of blockchain technology, cryptocurrency, NFTs, and the overall Web3 ecosystem. 3. Strong Leadership Skills: Experience in building and mentoring a team, with the ability to inspire and drive performance. 4. Creative Flair: Exceptional creativity in developing engagement strategies, particularly in generating viral content and leveraging memes for brand growth. 5. Technical Proficiency: Comfortable with marketing analytics tools and platforms, with the ability to derive insights and make data-driven decisions. 6. Communication Skills: Excellent communication and interpersonal skills, capable of crafting clear and engaging narratives for various audiences. 7. Adaptability: Ability to thrive in a fast-paced and constantly changing environment typical of startups and blockchain technology. Benefits: 1. Competitive salary and performance bonuses. 2. Token allocation from the company as part of compensation. 3. Remote work flexibility. 4. Opportunities for professional development and growth within an innovative company at the cutting edge of the Web3 revolution. 5. A vibrant and supportive team culture. How to Apply: Please submit your resume, a cover letter, and examples of previous successful campaigns to evolution@syncvault.com We’re excited to review your application and potentially welcome you to our team!

How Record Labels and Managers Can Boost Artists' Ticket Sales With Social Ads 👇 The attribution from ticketing platforms leaves much to be desired. While I don't have extensive experience in promoting shows/selling tickets, to my knowledge, there isn't a single platform that enables conversion tracking. Here's what has worked for me in the past when promoting tours/shows successfully: #1 - THE OFFER For instance, to promote a tour for a metal band, we orchestrated a giveaway. The band would distribute a signed poster and a CD to one lucky person at each show. #2 - TARGETED LOCALIZED ADS IN EACH CITY The ad creative is crucial here. We used a 1080x1080 video with a banner at the top and bottom. The upper banner engaged the audience, for example, "Metal fans in Paris, France 🇫🇷". The centerpiece was a clip from their music video, and the lower banner featured the date, like "August 31st, 2024 - O2 Academy". The ad copy highlighted the giveaway. #3 - EMAIL SIGN-UPS Our objective was to gather an email from each fan and categorize them by city. For this particular tour, we utilized Mailchimp, but any email marketing platform that supports tags/segments and automated email sequences can serve the purpose (virtually every platform caters to these features). We redirected them to a landing page (hosted on Mailchimp), one for each city/show. The giveaway was advertised, accompanied by a few music videos (even better if you possess impressive live footage). The sign-up form was placed at the bottom of the page. #4 - EMAIL SEQUENCES We arranged automated email sequences, one for each show. The initial email introduced the band and the tour and encouraged potential fans to purchase the ticket and send a screenshot as confirmation of the giveaway entry. The second email was triggered if the band didn't get any reply to the first one. The third email reminded day and time and pushed people to the ticketing platform (this went out to everybody though, and that's ok). The fourth email was sent one day before the show and invited to purchase a ticket to enter the giveaway. That's how we tracked sales. Setting this up is arguably the most challenging part as it involves automating each email and sequence based on the schedule of that particular show. This strategy proved quite effective for us. It not only helped the band sell a significant number of tickets but also allowed them to grow a localized email list in each city they performed in. This is something they can obviously leverage in the future, at no additional cost. I hope this help :) If you are a label, artist manager or distributor and are looking for ways to grow your entire roster of artists, check this out: smart-noise.com

Independent artists on CD Baby, a digital music distributor, will now have access to AI-powered marketing tools from SymphonyOS, following a new partnership. The partnership aims to bridge the gap between aspiring musicians and the resources typically only available to artists that have access to large marketing teams, the companies said in a joint release recently. SymphonyOS will now offer CD Baby artists the means to enhance their businesses and execute marketing campaigns to boost their streams on DSPs and grow sales. “At CD Baby, we are committed to offering new ways to support artist distribution and marketing, and SymphonyOS is one of the innovative tools we are excited to make available to our customers,” CD Baby President Scott Williams said in a statement. SymphonyOS originated from Integral Studio, an agency founded by Chuka Chase and Megh Vakharia in 2016. Initially building websites for artists like SZA and Travis Scott, the agency expanded into merchandise and digital marketing, gaining insights into fan interactions. SymphonyOS, the first marketing platform aimed at putting fanbase growth on autopilot, was launched in 2022, incorporating smart, automated marketing tools. The platform utilizes AI to generate and execute personalized marketing campaigns tailored to each artist’s unique audience and objectives. It takes into account target audiences, specific channels, and recommended marketing timing. “We have been using SymphonyOS for some time and we’re excited to introduce the tool to our artists to help them grow and build devoted fan bases who support their work.” Scott Williams, CD Baby SymphonyOS dissects campaign and Instagram insights, providing “easy-to-read visualizations” to track content. The platform also offers a ‘Forever Saves’ feature that lets fans subscribe to a creator’s releases. “We have been using SymphonyOS for some time and we’re excited to introduce the tool to our artists to help them grow and build devoted fan bases who support their work,” said Williams. About 2 million artists and creators stand to benefit from the partnership. CD Baby, owned by Downtown Music Holdings, announced in November that these creators have produced over 20 million tracks. With the current landscape witnessing some 120,000 daily uploads to DSPs, the partnership with SymphonyOS is expected to assist CD Baby artists in standing out amid the intense competition for listener attention, the companies said. Independent creators on CD Baby will now have discounted access to SymphonyOS Pro via CD Baby’s Tools & Promotions page, leveraging insights from marketing principles collected from over 125 million fans. “We are all about empowering artists to grow their fan bases, and nobody has more experience helping independent creators reach fans than CD Baby,” said Megh Vakharia, co-founder and CEO of SymphonyOS. “We are all about empowering artists to grow their fan bases, and nobody has more experience helping independent creators reach fa

Your Social Media Manager interacts with your guests/customers every.single.day. They have a front row seat to what your target audience is saying; give your SMM a spot at the table when it comes to planning and decision making! Social listening has always been an important part of hospitality social media, but in a post-pandemic world, really tuning into guest feedback is more important than ever. Just don't listen, hear your guests, gather their feedback, and make sure it helps to inform business decisions. https://lnkd.in/eSVva9Qh #Hospitality #SocialMedia #DigitalStrategy #SocialMediaMarketing

In recent years, the advent of the social media “influencer” has revolutionized advertising. Companies often partner with influencers to market their products, hoping to tap into the influencer’s devoted audience. Likewise, influencers create certain content to secure brand deals and attract advertisers. However, this relationship can be fraught with legal issues, including in the arena of copyright law. To prevail on a copyright infringement claim, the plaintiff must prove: (1) the plaintiff owns a valid copyright and (2) the defendant engaged in unauthorized copying of protected elements of the work. Click the link to read the article by Sushila Chanana and Tom Pardini to learn more.

If you scroll Facebook or Instagram with the sound off, you're not alone: 85% of users typically use the world's most popular social media platform on silent. Here's how to create effective video ads that reach users without the benefit of voiceover, music, and other audio ambience. #facebookads #instagramads #tiktokads