NEXEN TIRE’s Post

Who wins the NBA Trademark finals between the Boston Celtics and Dallas Mavericks? #nbafinals #nba #boston #dallas #smallbiz #brandidentity #trademarklawyer #brand #brandprotection #marketing #trademark #branding #smallbusiness #advertising #iplaw #trademarkregistration #trademarklaw #makingtrademarksbloom

Football season is back and where there's field goals, there's brand goals. Here are 3 recent marketing strategies aiming to get all the points from football fans: https://buff.ly/3rZPJuP #nfl #campaigns #marketingnews #footballnews

Excited to announce our new partnership with the Albuquerque Isotopes Baseball Club! Cheetah Strategy advises clients to make smart and creative marketing decisions to ensure their brands stand out. So, this baseball season we're taking our own advice by sponsoring the Isotopes pitching changes. We believe this is a clever way to tout Cheetah Strategy's value proposition to business leaders in Albuquerque. Check out the animation below that plays on the video scoreboard with every pitching change while the PA announcer reads this script: "When the Topes need some help, they make a call to the bullpen! When your business needs some help, call on Cheetah Strategy for brand consulting and strategic planning." Keep an eye/ear out for us at the next home game, and let's go Topes!

Shoutout to the Cleveland Browns for some incredible planning before this week’s big win against the 49ers. Shortly after securing the victory, they posted this sponsored GIF trolling San Francisco. Cleveland was ready for the moment. Not only did they have to win, which is never guaranteed, but they also had to do so against one of the league’s top teams, who just so happened to be undefeated. Anyone can get this kind of post sponsored, but there was so much about how this was activated that impressed me. → They found a great way to extend DUDE Wipes presenting sponsorship of the White Out series beyond the end of the game. There were other fits the Browns could have gone to, such as Bud Light and their Easy To Celebrate campaign. DUDE Wipes was a great choice and it was cool to see the team give their partner some added value in a way that put the fans first, celebrating the win. → Not only did they tag DUDE Wipes in copy and have their logo included in the creative, but also the copy was gold! Cleveland found a way to integrate the partner into the caption naturally, and more so, in a timely/relevant manner as they took down an undefeated 49ers team. → DUDE Wipes agreed to be included in a post trolling the other team. Not every brand would want to be associated with that kind of tone. Props to DUDE Wipes for saying yes and trusting the content team. There is a chance this wasn’t planned and in that case it’s still just as impressive to have developed this in real-time. The branding clearly did not take away from this post and the numbers don’t lie - 909K impressions and 6.6K engagements. #sportsbusiness #sportsmarketing #sponsorship

Two years ago, Vroom was buying Super Bowl commercials, athlete endorsements, and activating around the NBA. They just announced they're shutting down their ecommerce operations and liquidating all inventory. It's the latest example of how fast things can change in the sports business. The brands who are able to look around corners and quickly adapt will position themselves for sustained success in what is a highly-competitive sports marketing landscape. #sportsbusiness #sportsmarketing #sponsorship #partnerships

🚀 Rawlings: A Legacy of Craftsmanship and Innovation 🏆 For over a century, Rawlings has been synonymous with excellence in the world of sports equipment. From baseball to softball and beyond, Rawlings has built a legacy based on craftsmanship and innovation. 🥎⚾ Join us as we take a closer look at the incredible journey of Rawlings and how they've revolutionized the game: 🔵 Craftsmanship: Rawlings' commitment to quality is unparalleled. Their gloves, bats, and other equipment are meticulously crafted to provide athletes with the best tools for their trade. It's not just a piece of gear; it's a work of art! 🔴 Innovation: Rawlings is at the forefront of sports technology. They've introduced groundbreaking innovations that have changed the game, from the introduction of the first-ever heart of the hide glove to modern advances in bat technology. They continue to push the boundaries of what's possible. 🔶 Legacy: Legends like Babe Ruth, Roberto Clemente, and Derek Jeter have trusted Rawlings equipment, and today's athletes continue to carry on that legacy. Rawlings isn't just a brand; it's a part of the sports world's DNA. Join us in celebrating Rawlings and their unwavering dedication to the pursuit of excellence in sports. Share your favorite Rawlings memories and let us know how Rawlings has made an impact on your game! ⚾🥎 #RawlingsLegacy #Craftsmanship #Innovation #SportsExcellence https://lnkd.in/d7jFYtYp

Exciting to see a big comeback initiative from a major brand like Bud Light. Could it be a “back to basics”? More than just a return to the Super Bowl? Can it be a the start of a turnaround to recover leadership lost to Modelo Especial? The advertising idea "Easy to Drink, Easy to Enjoy" sounds simple and compelling. Good advertising is about the benefit consumers pay for. It is not necessary to complicate it with “stances” “purpose” and other stuff that only we marketers read about. Keep. It. Simple. It works. As a marketer passionate about building brand growth, I am excited to see the how this initiative plays out What do you think? #marketing #branding #management #mentoring

The mainstream sports media has been infatuated with the growth of the fan base of Formula 1 often overshadowing the other motorsport racing series in the United States. NASCAR's landmark deal valued at $7.7B affirms a strong foundation for a renaissance as the sport made major adjustments coming out of Covid. The racing circuit has announced seven-year broadcast partnerships for its Cup Series with Fox Sports, NBC Sports, Amazon, and Warner Bros. Discovery, set to begin in 2025. The deals give NASCAR security for the rest of the decade and continues the evolution of top-tier sports leagues toward more exclusively streamed and simulcast broadcasts. Max gets more content for its sports tier, while Prime Video can build on its NFL success with another sports draw. Notably, as Formula 1 continues to gain more fans in the U.S., NASCAR’s new media deals are worth 13 times the reported value of F1’s U.S. deal with ESPN, which runs through 2025. Excited for the future of motorsports in the United States! #nascar #motorsports #motorsport #racing #sportsnews #sportsmedia #streamingsports https://lnkd.in/gszV6We3

SToK leveraging its use of Wrexham AFC marks & logos through its Super Bowl ad is something all partnership teams should bookmark. It's a great example of how leveraging sports partnership assets can enhance broader marketing initiatives. SToK's spot told a brand story using the star power of Anthony Hopkins, which was centered around their Wrexham AFC partnership. Use of team marks & logos are valuable assets for brands, but only if the brand leverages them to elevate marketing initiatives. It also highlights an important point for brands to remeber: Yes, you are spending money on partnership assets, but there needs to be additional strategy, resources, and investment to take a sports partnership to the next level. #sportsmarketing #brandbuilding #partnerships

This weekend thousands of people will flock to NCAA , National Basketball Association (NBA) , National Football League (NFL) and National Hockey League (NHL) games. They will purchase drinks and be given a flimsy cardboard containers to carry them back to their seats in. They walk slowly through the arena and steps back to their seats. They are walking so carefully they look like Tom Cruise in Mission Impossible trying to sneak into places. Why not make things easier for your customers? Oh and while you’re at it, you can advertise your team store, events, and other sponsors as well. Engage your fans on a product you already have and put money back in your pocket! Cup Carrier Media Corp. can design custom carriers to offer QR codes for advertising team stores, upcoming games, or anything your imagination can cook up! Emmett Tims can design something like what is shown below to not only engage your customers (charting at a high engagement rate) but make things easier for them as well! Reach out to Emmett Tims today to see what Cup Carrier Media Corp. can come up with for your team! #sponsorship #sportsbiz #marketing #socialsaturday