NEXEN TIRE’s Post

Kylian Mbappe’s Decorated Facemask Fail Is a Lesson for Distributors "There are few branding opportunities bigger than global sports tournaments. And right now, one of the most-watched is well underway – the UEFA European Championships. I’ve been paying attention to branding opportunities connected to this tournament that brings together the top national soccer teams in Europe. There have been some notable examples for sure – like a giant Italy jersey displayed over Rome’s Spanish Steps. One I’ve spotted, however, is a massive missed opportunity. It provides a lesson for promotional products distributors who work in the sports world at any level – from the biggest leagues and stars down to your local tee ball league. Kylian Mbappe is the face of France’s exceptionally talented team. Heck, he’s one of the faces of the entire soccer world at the moment. Naturally, some would want to advertise on that face if it were somehow possible (without being weird), right?" https://lnkd.in/ed_WQmGf #promotionalproducts #sport #euro2024 #brands #marketing #kylianmbappe

🔴 Innovative QR Code Revolutionizes FC Bayern München's New Jersey: A Game-Changing Marketing Approach! FC Bayern München has just unveiled their striking 2024/25 home jersey, and it's a game-changer in more ways than one. In a bold move that's set to redefine fan interaction, the club has partnered with Allianz to introduce a pioneering QR code campaign - a groundbreaking first in German football history! ⚽️ The QR code, featured alongside the iconic Allianz badge on the jersey sleeve, opens up a world of exclusive promotions and opportunities for fans. From special giveaways to the chance to win a refund for every 100th buyer, this campaign is taking fan engagement to new heights, intensifying dialogue with digitally savvy, younger target groups in the global fan community. This groundbreaking initiative is not just about the jersey; it's about embracing the future of sports marketing and the evolving relationship between clubs, sponsors, and fans. We are excited to see where this takes sports marketing and sponsorships in the future, as it sets a new precedent for innovation and engagement in the industry. #Sportsmarketing #Sponsorships #Football 

How #Hood.de reached 5.8 million people in Germany in just 90 minutes: The effect of sports sponsorship is often underestimated, especially in companies with a strong focus on performance marketing. With Hood Media GmbH, we have been active as a premium partner of 1. FSV Mainz 05 e.V. in the German Bundesliga for more than a year, being present on television and in the stadium for all 17 home games. Last saturday, we were present with front row perimeter advertising at the DFL Supercup and reached 5.4 million live viewers on SAT.1 and 0.4 million on Sky. Next to 75.000 viewers in the sold out Allianz Arena in Munich. The Supercup is a one-off football match in Germany that features the winners of the Bundesliga championship (FC Bayern München) and the DFB-Pokal (RB Leipzig). In addition to the impressive live reach, we have also noticed traffic spikes on Hood.de during and after the match, as well as inquiries from new dealers who became aware of our online marketplace because of the Supercup or for whom it was the last missing impulse to give Hood.de a chance for becoming their new #ecommerce sales channel. We will continue to consistently pursue our path in sports sponsorship in the coming season. More on that in the coming weeks. #supercup #sportmarketing #hood.de #brand #marketplace

I wanted to share this with everyone. As a true football fan, I woke up today to catch all the pre-match coverage of the UEFA Champions League final, and what better way to do it than by checking social media to see what's being posted. I came across a marketing gem 💎from The HEINEKEN Company and El Chiringuito de Jugones that I just had to share. This is a perfect example of seizing every opportunity to enhance brand positioning... the video speaks for itself. Well done 👍 Real Madrid C.F. Vs Borussia Dortmund #MarketingCampaing #RealMadrid #Marketing #Product #ProductLaunch #ChampionsLeague #FootballFan #MarketingGenius #Heineken #BrandPositioning #MarketingStrategy #FootballPassion #SocialMediaMarketing #Advertising #SportsMarketing #FinalMatch #MarketingInspiration #Branding #GameDay #MarketingMasterpiece

Dazzler, Mello, Stumpy, Who's the Next Mascot? From Shera, the charismatic Royal Bengal Tiger of the 2010 Commonwealth Games, to Zakumi, the vibrant leopard representing the vigor of the 2010 FIFA World Cup, mascots have often transcended their status as mere symbols. They've become essential components of sports culture, breathing life into stadiums and establishing an unforgettable emotional bond with spectators across generations. Their enchanting presence in every game is more than just a spectacle. It's a strategic blend of entertainment and marketing, encapsulating the spirit of the competition and the cultural ethos of the hosting nation. Mascots, with their larger-than-life personalities, amplify brand visibility, drive merchandise sales, and form a critical part of promotional activities. From a marketing perspective, mascots are a goldmine. They become the face of the event, encapsulating the spirit of the competition and the cultural ethos of the hosting nation. Mascots bolster brand visibility, drive merchandise sales, and play an instrumental role in promotional activities. Mascots not only give tournaments a pulse and a personality, but they also contribute to the emotional connection fans develop towards the games. They spin an engaging narrative around the event, sparking enthusiasm, and fascination. The suspense surrounding the unveiling of a new mascot for each tournament further fuels this excitement. As we eagerly anticipate the mascot for ICC World Cup Men’s Cricket 2023, it is a fitting moment to acknowledge the enduring craze and charisma that mascots bring to the game. They are a cornerstone of sports entertainment and marketing, rendering every event memorable. The magic that mascots conjure in the realm of sports is both captivating and unforgettable. The countdown to the unveiling of the mascot for the ICC World Cup Men’s Cricket 2023 is on, stirring a sense of anticipation and excitement amongst fans worldwide. Indeed, mascots, with their endearing appeal and larger-than-life personalities, have carved out a special place for themselves in the annals of sports entertainment and marketing.  And as we wait, we cannot help but wonder, what fascinating character awaits us in the ICC World Cup Men’s Cricket 2023? The suspense, indeed, is part of the fun.

#Commercial Champions: How Brands are Scoring Big with T20 World Cup Sponsorships Explore the strategic plays behind the scenes as top #brands hit a six in marketing with the T20 World Cup. Dive into the world of sports sponsorships where commercial giants leverage #cricket fever to win big in brand visibility and consumer engagement. Checkout in details 👇 https://lnkd.in/ddUsGvjN #branding #sponsorship #cricket #sports

The economic impact of this acquisition is extraordinary. It is a great example of the power of sport. I have always felt that the passion of the world's super-fan base is transcendent for the brands that understand the value and aspirational power of sponsorship and know how to leverage it. Nike. adidas. ROLEX. Apple TV+. And XBTO Global. Greenfly helps the largest sports brands in the world leverage short form content across a host of channels - from broadcast and social; to sponsors and fans; to player sharing across their social channels. We push 100s of thousands of pieces of content out into the social sphere for billions of dollars in earned media value - most like the picture below with the sponsor logo's prominently displayed. We'd love to map an ROI model for you. Sponsor value. Earned media value. Fan engagement. E-commerce. Broadcast tune in. The business of sport is a multi-trillion dollar industry. Optimize like the best of the best.

Vini Jr. boots for CL Final. 🩷 _ _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr |

Cristiano Ronaldo is now an investor and global ambassador for WHOOP _ _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr |

This is a slightly more personal post - but also about #marketing, and turning bad into good. The Ballon d’Or winners have been announced - but as ever in football, the women have been badly let down, not least the outstanding winner Aitana Bonmati. - The award was presented by male non footballer and previous opponent of equal pay, Novak Djokovic - The award wasn’t even ready on stage - There were no awards for best goalkeeper or rising star - The ceremony was during a women’s international matches, meaning most players nominated couldn’t attend So far, so bad. The marketing angle? We know FIFA couldn’t care less about women’s football. We know sports companies happily sportwash until it means doing something - yes, you Nike, goalkeeper kits for women are actually a thing. What can shift the needle? Maybe our hope is consumer power, and the realisation that revenues are tied up with brand, and that includes what you stand for. Sponsors who stand up and call things like this out, actually making a stand, surely have plenty to gain? We’ve seen ‘marketing for a purpose’ work well (Dove, Innocent) and less well too, but I hope there’s increasing realisation that big brands can make a genuine difference in steering political and social decisions. Not just changing a logo colour for a month, but making things better for millions (who also happen to be potential customers). Let’s hope so.