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If you've been in the digital ads business, you've been hearing about a "cookieless future" for quite some time now. If you're looking to make heads or tails of what this means and how your brand can adjust, check out the below!

The Cookieless Countdown: How Skai Can Help You Thrive The countdown to a cookieless world is on, and many marketers are wondering what it means for their strategies. While it presents challenges, it's also an opportunity to innovate and build more privacy-focused approaches. In this article about crafting a winning post-cookie game plan,Skai's Joshua Dreller explains how to stay ahead of the curve. Embrace the Shift: Third-party cookies are a fading reality. Let's focus on building strong first-party data strategies and explore alternative targeting methods. Context is King: With limited cookie data, contextual targeting, and creative strategies will become even more crucial for capturing audience attention. Efficiency Matters: Re-evaluate your campaign lifecycles and identify opportunities for optimization. Every gain, big or small, will add up https://okt.to/Y3ALKX #digitalmarketing #advertising #adtech

The Cookieless Countdown: How Skai Can Help You Thrive The countdown to a cookieless world is on, and many marketers wonder what it means for their strategies. While it presents challenges, it's also an opportunity to innovate and build more privacy-focused approaches. In this article about crafting a winning post-cookie game plan,Skai's Joshua Dreller explains how to stay ahead of the curve. Embrace the Shift: Third-party cookies are a fading reality. Let's focus on building strong first-party data strategies and explore alternative targeting methods. Context is King: With limited cookie data, contextual targeting and creative strategies will become even more crucial for capturing audience attention. Efficiency Matters: Re-evaluate your campaign lifecycles and identify opportunities for optimization. https://okt.to/7W0Gcq #digitalmarketing #advertising #adtech

Expanding on my previous post, the era of third-party cookies is ending. However, this isn't a setback for smart marketers - it's an opportunity to redefine their strategies. A cookie-free future requires a strategic shift. Here are the key points I want to emphasise: 🔒 Prioritising privacy in targeting: It's time to establish trust and make use of first-party data to form more meaningful connections with audiences 🤝 Importance of collaboration: Work with publishers who are dedicated to privacy-conscious solutions 📰 The increasing relevance of contextual targeting: Allow content, rather than intrusive tracking, to influence ad placement for a mutually beneficial outcome for users and brands The future of marketing involves building trust and creating stronger connections. Let's embrace change and set new standards for a more ethical digital environment. Check out this insightful article for a deeper dive: https://lnkd.in/eKjiqvKz #cookieless #digitalmarketing #futureofmarketing

The Cookieless Countdown: How Skai Can Help You Thrive The countdown to a cookieless world is on, and many marketers are wondering what it means for their strategies. While it presents challenges, it's also an opportunity to innovate and build more privacy-focused approaches. In this article about crafting a winning post-cookie game plan,Skai's Joshua Dreller explains how to stay ahead of the curve. Embrace the Shift: Third-party cookies are a fading reality. Let's focus on building strong first-party data strategies and explore alternative targeting methods. Context is King: With limited cookie data, contextual targeting, and creative strategies will become even more crucial for capturing audience attention. Efficiency Matters: Re-evaluate your campaign lifecycles and identify opportunities for optimization. Every gain, big or small, will add up https://okt.to/LATtdJ #digitalmarketing #advertising #adtech

The Cookieless Countdown: How Skai Can Help You Thrive The countdown to a cookieless world is on, and many marketers are wondering what it means for their strategies. While it presents challenges, it's also an opportunity to innovate and build more privacy-focused approaches. In this article about crafting a winning post-cookie game plan,Skai's Joshua Dreller explains how to stay ahead of the curve. Embrace the Shift: Third-party cookies are a fading reality. Let's focus on building strong first-party data strategies and explore alternative targeting methods. Context is King: With limited cookie data, contextual targeting, and creative strategies will become even more crucial for capturing audience attention. Efficiency Matters: Re-evaluate your campaign lifecycles and identify opportunities for optimization. Every gain, big or small, will add up https://okt.to/HUNXFJ #digitalmarketing #advertising #adtech

The Cookieless Countdown: How Skai Can Help You Thrive The countdown to a cookieless world is on, and many marketers are wondering what it means for their strategies. While it presents challenges, it's also an opportunity to innovate and build more privacy-focused approaches. In this article about crafting a winning post-cookie game plan,Skai's Joshua Dreller explains how to stay ahead of the curve. Embrace the Shift: Third-party cookies are a fading reality. Let's focus on building strong first-party data strategies and explore alternative targeting methods. Context is King: With limited cookie data, contextual targeting, and creative strategies will become even more crucial for capturing audience attention. Efficiency Matters: Re-evaluate your campaign lifecycles and identify opportunities for optimization. Every gain, big or small, will add up https://okt.to/bqnRXf #digitalmarketing #advertising #adtech

New research from YouGov is an eye opener…   ➡️ 56% of UK marketers still unfamiliar with ad targeting methods beyond third-party cookies (contextual, 1PD)   ➡️ A further 10% were ‘unsure’ whether they familiar or not   ➡️ 48% still not even sure when they’ll be ready for a cookieless internet   The good news:   Solutions are emerging to both of marketers' main concerns - how to reach target audiences (41%) and how to measure campaign effectiveness (39%) without cookies.   And if you’re one of the 56% (or is that 66%?) who just needs a crash course in the basics - what is advanced contextual targeting? How does it tap into intent? Or simply how does it actually work? Please do get in touch.   Link to research: https://lnkd.in/eQbwzyRZ

Happy Friday! The Cookieless Countdown (or is this the death of the Cookie Monster of the web): How Skai Can Help You Thrive The countdown to a cookieless world is on, and many marketers are wondering what it means for their strategies. While it presents challenges, it's also an opportunity to innovate and build more privacy-focused approaches. In this article about crafting a winning post-cookie game plan,Skai's Joshua Dreller explains how to stay ahead of the curve. Embrace the Shift: Third-party cookies are a fading reality. Let's focus on building strong first-party data strategies and explore alternative targeting methods. Context is King: With limited cookie data, contextual targeting, and creative strategies will become even more crucial for capturing audience attention. Efficiency Matters: Re-evaluate your campaign lifecycles and identify opportunities for optimization. Every gain, big or small, will add up https://okt.to/d7RGrU #digitalmarketing #advertising #adtech

Google is getting rid of cookies, so what does that mean? Marketers across all industries are preparing for this massive switch and are looking for alternatives that will be just as effective. Permission-based ads, contextual targeting, and first-party data are great tools every business should utilize. The biggest thing as we make this transition is to stay informed. There will be a lot of change as it relates to consumer data and privacy, and it is up to us to ensure we handle those changes gracefully. #Cookies #ThirdPartyData #Marketing