NowComms’ Post

What's the most important #marketingstrategy you can hatch right now to operate, succeed, and maybe even grow, in today's zero, or just shy of zero - economy? Odds are, if you’re in the #B2B space, it’s going to be an #AccountBasedMarketing strategy. Here's how to do that 👉 https://lnkd.in/gJ54z-w9 #ABM #B2Bmarketing #digitalmarketing

When #companygrowth goes south, it's really common to see the #marketing people go head-to-head with the #sales team. The marketers roll out lots of graphs to evidence #engagement and upturns in #leadgen while the #salesforce criticize #leadquality or #messagingstrategy. Why don't both sides just #collaborate more and fix things? The common process of #marketing delivering #MQL's into sales, where sales is expected to nurture #MQL's into #SQL's just seems toxic, time consuming and wasteful. #ABM strategies work (especially in #B2B) because they bring #salesandmarketing together, and #together we're all stronger. Here's a quick #howto on #ABM 👇 It's not the only way to roll out an Account Based Marketing approach, but it's a good starting point 👍 #management #leadership #digitalmarketing

Welcome to the forefront of business transformation, where marketing and brand-building are not just tools, but pivotal drivers of #B2B enterprise growth in 2024: https://ow.ly/iC3h50QxS7t #marketing #marketers #b2bmarketing

Discover five effective strategies businesses can implement to thrive and succeed through innovative business models. Learn how to adapt and stay competitive in today's dynamic market. 👇 👇 👇 #b2bbusiness #b2b #techcompany #strategies #marketing #digitaltransformation s/o: Yemi Keri; Peter Bamkole, PhD Oluseyi Owoturo | Sammy Dalmeida | Toyosi Olatunji

Just like your five good fingers on one hand, implementing these 5 points will help you transform your business model from what it is now to what you dream of it to be. These 5 ways will give help you leverage technology and digital transformation which gives you a better grasp/control of your business and the eventual positive outcomes. B2B B2Brain HR B2BConnect Dana Tamir - Go-To-Market for B2B Tech MTN Nigeria Moniepoint Nigeria Business Digest

One of the lasting things I remember Benioff telling customers in those early days is, “It’s not about today; it’s about tomorrow.” That kind of visionary approach puts emerging companies on the right path. https://ow.ly/aXce50Qj9n1 #sales #B2Bsales #B2BTech #marketing #B2B Zilliant

With rising pressures to keep campaigns profitable, #B2Bmarketers are having to make #strategicdecisions on the spot to stay ahead of their competitors. But, how can they ensure these are the right choices? In our blog, we give you our 3 top tips for more informed and quicker decision-making in #B2Bmarketing: https://lnkd.in/e7naTwkz

Chances are you aren't the first to in to a market space (unless you create the product) So you have two choices, be the best, which is all in the perception of your customers and clients... Or Be Different. Make an impression that lasts, and keep making that impression Be memorable And be memorably sticky. ---- #BitesizeMarketing #B2B #SME #MarketingStrategy Follow us for more advice on marketing how-to, strategy and planning aimed at small to medium businesses who just want to 'get it done' themselves!

Our latest business barometer report is out! Focusing on what the economic uncertainty means for marketing budgets, AI, content and RMNs. Our LinkedIn section found that 26% of business decision makers get their most valuable content from LinkedIn... download our report to find out more! Big thank you to all those at Sapio Research who worked on the research and report too 😊

With rising pressures to keep campaigns profitable, #B2Bmarketers are having to make #strategicdecisions on the spot to stay ahead of their competitors. But, how can they ensure these are the right choices? In our blog, we give you our 3 top tips for more informed and quicker decision-making in #B2Bmarketing: https://lnkd.in/e9QpPXBg