NYU IHIIC’s Post

The latest in the pipeline...

Should the #hotel industry be worried? There isn't a single hotel brand on Interbrand's recently published list of "100 Most Valuable Brands". Even if (many) hotels can offer some of the most immersive and memorable experiences out there, boasting team members who go out of their way to provide excellent service, the hotel industry still gets overtaken by investment banks, razor blades, and diapers when it comes to brand #value. Is the #brand proliferation that has occurred over the last 10 years in the hotel industry finally catching up with us?

Although hotel brands have high capitalization values, it is obvious that hotel chains with so many sub-brands are insufficient to protect their financial brand values except for the purpose of increasing their income through franchising commissions.

In our latest report, we discussed how hospitality is the venue that can allow luxury brands to create immersive experiences beyond their core products, aligning perfectly with customers’ desires. The hospitality industry encompasses services and products related to accommodation, travel, food and beverage, and recreation and entertainment. For luxury brands eyeing the hospitality industry, there are key considerations when expanding into hotels. Swipe through below to read, and download the full report by visiting: https://lnkd.in/gehrBUdP #CXG #CX #Customerexperiencegroup #customerexperience #industryreport #luxury #luxurybrands #hospitality #luxuryhospitality

🌟 Exploring the latest in hospitality marketing! 🏨✨ Dive into the emerging marketing trends reshaping the hotel industry in 2024! Our latest blog unveils key strategies and innovations transforming how hotels connect with guests. Check it out here: https://lnkd.in/grCqwaGR From leveraging AI-driven personalization to harnessing the power of immersive experiences, discover insights that will redefine your hotel's marketing playbook. Stay ahead in the dynamic world of hospitality with these cutting-edge trends! 💡💼 #HotelMarketing #HospitalityTrends #DigitalTransformation #InnovationInHotels #HospitalityIndustry #HotelResortDiscounts #LuxuryHotels #BoutiqueHotel #HotelReview #ResortLife #Hospitality #TravelHospitality #HotelManagement #Hoteleria #Hotels #Hoteles #Hotellerie #HotelsandResorts #HotelIndustry #HotelNews

✨Embracing change can be a beautiful thing! As they say, sometimes the things we hold onto are the very things that hold us back. A big shoutout to the team at Weekender Hotels for embracing this mantra and bringing Mews along the "Stay Where You Play" Journey. Such exciting news! #Transforminghospitality #Askmeaboutmews #Hospitalitynews #Hospitality #Happywednesday

Engaging luxury hotel clients goes beyond traditional hospitality; I believe it's an art form that requires a personalised, anticipatory approach. From the moment a guest makes a reservation to the post-stay feedback, every interaction is an opportunity to elevate their experience. Establishing a deep understanding of individual preferences allows for tailored amenities, curated experiences, and seamless service. Luxury hotels invest in cutting-edge technology to streamline communication and anticipate guest needs, ensuring a seamless, tech-savvy experience. Exquisite attention to detail, discreet but attentive staff, and a commitment to surpassing expectations characterise a luxury hotel's client engagement strategy, creating an immersive and unforgettable stay for each guest. What elements do you believe contribute most to an immersive and personalised guest experience? #LuxuryHospitality #ClientExperience #TailoredLuxury #TechInnovation #ImmersiveHospitality

"Retailing experiences is finally a reality for #hotels." The notion of the Experience Economy is nothing new, but in the last few years hoteliers have upped their game by providing more holistic value-driven experiences to their guests, which go beyond commodity-steered sales based purely on rooms. Journey Founder and CEO Simon Bullingham has published an article in Travolution.com. He introduces the concept of an Experience Management System and explains how a whole new world of revenue is ripe for the taking. Key takeaways 💡  OTAs have steadily driven down the value of a luxury hotel to just the room rate. When the reality of the luxury offer is so much more;  For a long time, brands have focused on creating unique experiences to differentiate themselves from competitors and resonate with customers on a deeper level;  Hoteliers are in a unique position to surprise and delight guests, creating special moments which make memories. Crafting an exceptional experience adds to the sentiment and reputation of a hotel. Read full article here >>> https://lnkd.in/e8EuUNJQ #Hospitalitytoday / Travolution.com #experienceeconomy #experiencemanagement #hotels

Step into voco the Hague, an IHG Hotels & Resorts property in the Netherlands, where we’re diffusing Prolitec scent to create an immersive sensory journey! Discover how our fragrance is turning up the charm and enhancing the guest experience like never before. Great work Linda Keemink #luxury #hotel #hotels #customerexperience #hospitality #hotelmanagement #hotelmanager #hotelmarketing #marketing #hospitalityindustry #hospitalitydesign