#LAX expands digital marketplace with integration of Airport Dimensions customer engagement platform
In partnership with Unibail-Rodamco-Westfield (URW) Airports, Los Angeles International Airport - LAX has expanded its self-service #hospitality platform powered by Servy to include Airport Dimensions’ revenue growth and customer engagement platform #Connecta.
Connecta has been designed to track and analyze behaviors and engage #consumers with real-time loyalty and marketing incentives driving incremental revenue to #airports and their concession partners.
The LAX #OrderNow digital marketplace, powered by #Servy, has been in place since 2020, enabling travelers and airport employees to discover F&B offerings and #retail outlets within the airport, order and pay with ease, and collect from the outlets by bypassing the line with express pickup.
The Connecta platform brings together airport F&B, retail and services, including Servy, all under one umbrella. This singular point of engagement is intended to enhance the overall #travelerexperience, gain deeper insights into consumer behaviors and boost spending throughout the journey.
Jeff Livney, chief experience officer at Servy, said, “Through this expansion to our LAX Order Now program, Servy is continuing to push the capabilities of airport digital commerce, bringing various platforms and partners together to drive a better, more personalized guest experience, while driving commercial results for our airport authority, developer and concessions partners.”
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