Paramount International’s Post

From blockbuster movie premieres 🍿 and electrifying music festivals 🎶 to the latest streaming shows 📺 and big-time sporting events ⚾ #DOOH advertising provides an incredibly powerful way to stand out amongst the noise of a crowded entertainment market. Check out these seven key ways you can utilize DOOH to dazzle your audience with engaging creative at ideal moments to influence their entertainment choices: https://hubs.la/Q025_z6K0

The average American attends 3.2 concerts annually. But then there are those fans who go to dozens – and sometimes hundreds – of shows a year. One doesn't need to be a Swiftie or Phishhead to be a #superfan. There are millions of 'live music' superfans out there. As the industry focuses on deeply engaging superfans and monetizing their enthusiasm, Live Nation Entertainment is doubling down on these fans. This year the company plans to invest up to $150 million in "several projects...such as VIP clubs, viewing decks, rock boxes and new bar designs." If live music superfans are chasing richer experiences at every show, Live Nation seems to be willing to provide it. #livemusic #concerts #festivals #fans

Discover the future of music performance! Dive into this All About Jazz article exploring the transformative power of online streaming for jazz and other genres. "While online streaming cannot replace the unique magic of a live performance, it has revolutionized the jazz industry by expanding the audience, boosting revenue, enhancing accessibility, and offering invaluable promotional opportunities." Read the full article here and join the conversation about the evolving world of jazz: #JazzBeyondBorders #OnlinePerformances #Jazz #MusicIndustry #LiveMusicOnline https://lnkd.in/gAsKr2aV

In the ever-evolving landscape of the modern music industry, it has become increasingly evident that the traditional metrics we once relied upon to gauge an artist's success, such as streaming numbers, no longer paint a complete picture. In this age of digital platforms and endless streaming options, the true measure of an artist's prowess can be found in their capacity to consistently fill concert venues and leave audiences spellbound, regardless of their current stage in their musical journey. While streaming numbers may reflect fleeting popularity, it's the power to command an audience's attention and loyalty through live performances that cements an artist's significance and enduring success in today's music world.

In 2024, all signs point to the music industry betting big on superfans... Taylor Swift's unprecedented success in 2023 illustrated this, showcasing how superfans are willing to invest heavily in premium experiences. Everybody from labels to promoters and even artists are positioning themselves for this with a strategic pivot towards catering to their superfans towards exclusive access and content, VIP experiences, and limited edition merchandise. This recognizes superfans' desire for a deeper connection with artists, proving that personalization and exclusivity can enhance fan engagement and drive revenue. What are you doing to cultivate and reward superfans for artists or projects you're working on? Let's jam on it 👇 https://lnkd.in/eFKQduRk #musicindustry #superfans #engagement

Viacom18‘s experiential and LIVE entertainment arm, Viacom18 LIVE, renowned for curating India’s first multi-genre music and lifestyle festival, Vh1 Supersonic, is all set to unveil a groundbreaking event – ‘Vh1 Lift Off.’.. Read More At:- https://lnkd.in/dZGsBgzF Viacom18 Media Private Limited #viacom18 #music #lifestyle #festival #supersonic #news #media #newsupdate #newsfeed #newsflash #newsmedia #trendingnews #latestnews #dailynews #todaynews #breakingnews #englishnews #dailynewsupdate 

🎵💼 Labels hold immense power in the music industry, but do you know how they maintain their control? Let's uncover the truth about sponsored content and its influence on radio play. 📻 Sponsored content refers to paid content broadcasted on radio stations. It's time to understand the dynamics behind major labels like Universal, Sony, and Warner. 💭 Have you ever wondered about the impact of labels on radio play? Share your thoughts and let's dive into this fascinating topic! #MusicIndustry #SponsoredContent #RadioPlay #Labels 👉 Learn more from our full article at: https://lnkd.in/gcqXnHrq

🎵💼 Surviving in the music industry can be a daunting task, especially in the digital age where streaming services reign supreme. As an entertainment industry expert, I've witnessed major labels struggle to adapt to consumer needs. In this article, I'll reveal the secrets to thriving by offering fair prices to music lovers. 🎧🌍 How do you think the music industry can strike a balance between profitability and fair pricing? Share your thoughts and let's dive into this crucial discussion! #MusicIndustry #FairPricing #StreamingServices #DigitalAge 👉 Learn more from our full article at: https://lnkd.in/gEZJbNXQ

Super useful comparison from Remi Brand showing how music and TV face both similar and nuanced workforce challenges when it comes to progressing people from Global Ethnic Majority, Disabled and Working Class groups. Also women just aren't staying in senior roles in either sector. Lots of dots to be joined in how both sectors can learn from each other and put in place consistent strategies to support and nurture their creative talent 💡

Live Nation, one of the music industry's top event providers and ticketing services, has their sights set high for 2024, with increasing their margins and investing highly into the "superfan," betting that they will pay more money for more exclusive offers at shows and events. This article from Billboard captures their premise and how they are aiming to grow their already high profits from 2023 throughout the new year. This begs the question, what does this mean for the average concert-goer, those working in the venues, or the artists themselves? David Philp #musicbusiness #music #livenation #billboard