Personal Care Products Council’s Post

Understanding stakeholder politics is essential for navigating today's complex and volatile business issues. For insights on maneuvering through the hyper-political landscape, read my recent 'Brands in Politics' essay with Edelman and Edelman Global Advisory. https://lnkd.in/eKCrsSDN

Check out this insightful case study on Supporting the Fight for Racial Equity with Digital Strategy, Messaging, and Positioning. Learn how organizations can make a significant impact and create lasting change. Read more: https://lnkd.in/eBQpuWzB @LiteralHumans

We love stretching our intellectual muscles across disciplines... and our work writing about business science for leading French business school HEC Paris certainly does this. In just the last couple of months, we've covered: 🥁 how the politically innovative 'lobbying for good' movement is rebalancing power dynamics (https://lnkd.in/ePtKtttC) 🌟 how great research teams tend to outshine even the brightest star performers (https://lnkd.in/ewuPSbqk) 🌏 how investors could use their power to influence polluters and drive positive change (https://lnkd.in/dPScM82p) 👶 how advertisers of baby products need holding to account on how they depict unsafe sleeping positions for infants (https://lnkd.in/edeM6fg4 and republished in The Conversation France)

In the face of current uncertainties surrounding our acceptance in the social media harms reduction field ( we literally coined the term, ironic when asked how I feel about it ), it is critical to explore the potential impact of influential figures, such as PHDs, Deans, Presidents, and Executives, actively advocating for our cause. Direct communication initiated by these esteemed individuals might serve as a catalyst for positive responses from those who have the authority to extend invitations or provide support. The underlying belief is that, despite initial setbacks, our acceptance will manifest in due time. The intent of the strategy lies not just in advocacy but also in the art of timing – waiting for the opportune moment when our narrative can resonate most effectively. Allowing us to not just fit into society’s needs but address and framework critical developments quicker.

#GenZ is the largest generation alive, making up 26% of our population. For marketers, it’s imperative to learn more than just the surface level facts about them. That’s why Gatesman’s SVP, Director of Strategic Communications, Susan English, spearheaded extensive and detailed research on this generation. Learn more about their behaviors, lifestyles and boundaries here: https://lnkd.in/eiinQC5S

As a Zillennial (falling between GenZ and Millenials) I found this extremely insightful! GenZ puts a major emphasis on authenticity and that theme can be seen throughout this report. Every marketer looking to reach this generation should take a look at this! #GenZ #Millenial #Marketing #communication

Speed Matters. Organizations face growing pressure from consumers and stakeholders to take public stances on sociopolitical issues, yet many struggle with how to do so without appearing inauthentic. Research shows that consumers treat firm response time to issues differently — as an informative cue of the firm’s commitment to any event. When engaging in activism, organizations should consider the timing of their statements as well as the divisiveness of the issue in order to clearly articulate a message that aligns with their values. https://lnkd.in/gA8-sJry

Agenda-setting theory posits that the media influences public opinion by highlighting and emphasizing specific topics, shaping what people think about rather than dictating their opinions. Introduced in 1972 by Maxwell McCombs and Donald Shaw, the theory suggests that media attention influences societal priorities and discussions.

"The common good in modern society is not well served. We continue to reinforce and sustain social inequity, an increasingly fragile environment, violence in word and deed, and a general uneasiness about the human project. The challenge explored in this book is to discover what more we can do to reinforce the efforts to bring about a shift in the dominant culture. Most current efforts to support the common good take several forms of activism. These include policy debates and advocacy, protests, decades of accumulating evidence on the climate crisis, theories of new economics, more legislation, stories and studies, winning political campaigns, and the hope that more development, research, and technology will create a better future for us all. We are betting on all of these efforts, each valuable but not making enough of a difference." - Peter Block Berrett-Koehler Publishers #ActivatingTheCommonGood launches November 28. Pre-order your copy today at https://lnkd.in/d6NFuRF6

I am celebrating this deeply inspiring article by Dawn Nakagawa and Marjan Ehsassi, on the kinds of transformations that happen when ordinary people are invited into participatory public policy processes. From my own research, I resonate deeply with the authors' findings: "Citizens’ assemblies can be journeys of self-discovery and social bond-building that awaken civic sensibility and political imagination." Those of us who work in this field, see again and again, how "contrary to the narrative that people are politically uninterested and apathetic, citizens’ assemblies demonstrate that when asked to provide meaningful input, people care deeply and want to participate in political life." So much potential here, when people are brought together in an intentional manner! "Experiencing politics as constructive, informed, civil dialogues that bring people together, as opposed to polarizing rhetoric that politicizes issues and frays the social fabric, provides a glimpse of how to build healthier democracies." Couldn't agree more...