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Core revenue management capabilities and functionality are the linchpin to offer optimization, enabling airlines to deliver AI-fueled, revenue-optimal offers to customers worldwide, regardless of channel. But questions remain... As the industry transitions to offer and order management, what happens to revenue management? What does the future of revenue management look like? What capabilities are airlines prioritizing and deprioritizing? What's next on the journey to offer optimization? Watch this session video to learn more from avianca Chief Revenue Officer Claudio Velez, SriLankan Airlines Official Group Head of IT Chamara Perara, MIT Principal Research Scientist (retired) Peter Belobaba, and PROS Senior Director of Product Management Justin Jander ➡️ http://ms.spr.ly/6043lKK69 #PROS #RM #RevenueManagement #OutperformwithPROS #OffersandOrders #AI #AirlineRM #OfferOptimization

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