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Last night, we launched our long awaited collection in collaboration with Metallica. The 19-piece capsule marks a significant point of development, pushing not only artwork execution, but also application, garment washing and construction. The collection showcases new fabric innovations with the incorporation of slub t-shirts with single stitch detailing – an evolution of prior styles with a meticulous focus on vintage inspired drape, texture and fabric weight. We wanted to display an entire ready-to-wear collection, complete with outerwear, accessories and legwear in addition to the classic jersey pieces. At the forefront of the range was the Metallica Leather Jacket; a monument to the timeless artistry of the band. The biker style silhouette was crafted from vintage distressed leather, emboldened with signature patchwork from iconic albums such as Kill ‘Em All, Ride the Lightning, and Garage Inc, with further references made with Initialised Local Crew and Represent logos evocative of the classic Metallica logo style. For the graphic pieces, complete authenticity was always at the forefront of our attention. We incorporated hand painted artwork to honour the analogue techniques of the ‘80s, as well as heavy fade out washes and distressed details to the graphics and fabrics to emulate the natural sun fade and aging of garments. The graphics showcase was a testament to our intensive dedication to authenticity, with up to 26 screens layered onto single designs, inversion and repaint processes, hand drawn motifs and remakes of artwork from renowned Metallica album artist, Pushead. We referenced a total of 6 albums throughout the collection, namely Ride the Lightning, Masters of Puppets, Metallica (The Black Album), And Justice for All, Kill ‘Em All, and Garage Inc. Micheal Heaton, Represent’s Art Director and Co-Founder speaks on the collection: “For me this journey started 7 years ago, when I found a vintage thrashed Metallica t-shirt in LA, which since then has inspired the inherent DNA of our graphic collections. Today, we showcase a true collaboration, not just a licensing deal. Represent x Metallica is an authentically co branded collection; it’s a seamless synergy of brand and band. Fabrics have been redeveloped and meticulously refined to give the essence of over 40 years of wear. We exhibit hand painted artwork, new washes and primarily a new standard of elevation for the brand. It’s truly a full circle moment to bring grails like these from the past back to life.”

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Paul Spencer

CEO - REPRESENT

3mo

🎸🔥🚀

Robert Kiewik

Director Sales at Bleckmann Fashion & Lifestyle Logistics

3mo

Enter Represent: Wherever They May Roam, Master Of Arts…and Craftmanship For All!

⚡️⚡️⚡️

Tom Robinson

Chief Operating Officer at Represent Clothing

3mo

⚡️

David Michael Powell

📦🌱🧸 Co-Founder at Boxcey, We Are Seed Digital, The Ecom Doctors & Dad-EO |

3mo

Incredible

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Sarah Jane Foster

Presenter, speaker, influencer, filmmaker and self-made entrepreneur, Sarah Jane is breaking new ground across both the business and entertainment worlds.

3mo

I love the photoshoot🔥

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Paul Smith

Recruiting Business Partner - Connecting Design & Project Engineers with Engineering & Manufacturing companies in West & South Yorkshire ⚙️ 07983 681 428 📞 paul@whitelabelrecruitment.co.uk 📧

2mo

Mega! Always been a massive fan of Metallica album art

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Daryl Chatterton

Managing Director at J North Associates / Freelance Videographer at Show Me Your Reel

3mo

Looks so clean!!!! 👏

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Great launch - Congrats!

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Tyler Harper

Co-Founder @ Harper Charles Co.

3mo

🔥🔥🔥

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