Swoop, a budget airline with a knack for the dramatic, turned a beach in Mexico into a ticking clock of sorts, drawing a giant coupon in the sand and saying, "Beat the tide, grab the deal." ⏳🏖
As if the ocean cared about our little human bargains.
Then they take it live, streaming the whole spectacle on Facebook Live.
Viewers tune in, not just watching but participating in real-time. As those waves inched closer, so did the impulse to act. 🌊➡️💡
And it all worked. The urgency, the literal race against nature—it sent bookings skyward.
We're talking an 80% climb, the kind of numbers that make you sit up and rethink what's possible in marketing. 📈
And here's where it gets interesting for marketers looking to capture a fraction of that magic without the sandy logistics.
DropYacht helps you use those moments of engagement, creating urgency and action by setting traps for moments.
You throw out a live stream, ask viewers to drop a hashtag for a coupon, and bam, DropYacht automates the chase, sending discount codes to those quick on the draw. 🎥💬💌
And for the ones that got away, those nearly-customers? DropYacht feeds all that info into your CRM so that you can retarget them and try to convert them later.
With all that data neatly organized in your CRM, you can tailor your follow-ups.
Dive deep into this social direct response campaign and 10 more here 👇
https://lnkd.in/gkg7uacw
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