Seed Health’s Post

A great Q&A with Jenny Chen! Give it a read

Is it good to share? Or shameful to repurpose content created 12 years ago? Here's a little note I wrote for members of the CSNM - Canadian Society of Nutrition Management on building one's personal brand. I read it this morning and it still applies:) #branding #USP #marketing

Innovation, creativity, health and environmentally sustainable adjustments need to be exploited to match market trends. Shine bright with our strategized digital marketing plans. DM us. . . . #saviradhey #digitalmarketingagency #food #beverage #creativity #marketing #socialmedia #foodporn #foodie #instagram #facebook #linkedin

Interesting read..organic is a nice concept to add value for consumers that feel there is value in that brand.

Award-winning ethical marketer @SandraNomoto brings Vegan Marketing Success Stories to the pod this week. Top marketing tips for the plant based industry and the proven strategies of vegan businesses. How they built their brands, promoted products, and connected with customers. New or established company? Sandra writes about the secrets behind the most inspiring vegan marketing campaigns. From budget tactics to digital platforms, vegan companies are succeeding. #veganpodcast #veganmarketing #vedgeyourbestpodcast

⚡️ ADVICE NEEDED: Marketing/Messaging! ⚡️ If you have a brand with a dual mission/message - ours are health and sustainability - how do you find it best to message to an audience? Have you found success with two messages going out simultaneously, or do you lead with one message and intertwine the second message with your marketing? Our powdered oat milk has a few unique selling points - essentially better nutrition than others on the market and it is more sustainable - no carton waste and lower CO2 emissions. What advice from your experience would you give to a brand like ours? Can you be successful leaning into two missions simultaneously? Or is this just too confusing for the customer? #cpgfounder #CPG #OatMilk #Sustainability #CPGmarketing #marketing

This one is for my dietitians and nutritionists. Do you want a better way to show your clients’ results? Instead of just posting their feedback, do this instead. 📝 Create a story so the audience can feel like they are a part of your clients’ journey and celebration. Follow this simple template: 1️⃣ Without divulging any identifying details - what was their problem?   2️⃣ Mention some of the options they had available to solve this problem 3️⃣ Talk about YOUR solution and it WHY the best choice,  4️⃣ Show the results.  Then encourage your audience to ask questions and to reach out if they or a family member have a similar problem. Try this and let me know how it works for you. I am Francisca and I help impact-driven food, nutrition and culinary innovators use marketing and PR to amplify their voice and increase their impact.   If you like what you hear, don’t forget to follow for more.

STOP: Leaving your brand growth to chance ❌  START: Looking intentionally for a new space to grow into ✅  (spoiler alert: our webinar's got your back on this one!)    Join us for an exclusive webinar designed to address these challenges. Our Kantar experts Dr Nicki Morley and Sam Curtis team up with the fabulous Helen Edwards, to guide Innovation, R&D specialists and Marketeers through the process of fueling their imagination and thinking differently about where to look for new spaces – because why settle for mainstream when you can look to the margins?    What’s on the agenda, you ask?  🐛 The beacons of change that signal how marginal behaviours go mainstream (think insect protein, no soapers and microdosing - yes, really!)  🔎 How brands can step into these rich, new, meaningfully different spaces  📚 An evidence-led approach to success THURSDAY 2ND MAY | 2PM-2:45PM BST | Sign up here 👇 https://lnkd.in/ejFgVdny #innovation #BrandGrowth

I never thought I'd say this but.. Hats off to Pfizer and the entire Big Pharma family. Seriously, your mastery of marketing is nothing short of genius. Imagine the billions of dollars poured into crafting a culture where food labels are only checked for the calorie count and yet, astonishingly, most neglect even this basic step. But there's more. The utter disregard for the actual nutrient density of the food that's consumed, to the extent, that the most nutritious foods are considered "Gross" or "Yuk" And then, as if this weren't enough.. When it comes to the constituents of what's in a new medical experiment, that showed poorer outcomes in the V group than placebo.. Those same people won't even think twice about getting it (even with zero long term proven efficacy). The magnitude of this scenario is staggering. The sheer volume of propaganda and relentless indoctrination required to reach this level of societal acceptance is mind-boggling. And the cherry on the cake? Daring to question any part of this narrative paints you not as a concerned citizen or a critical thinker, but as an evil villain. A world where questioning becomes a sin, and blind acceptance is the new virtue. I have to say this is a sobering reflection on our times.

🐛 As an insect company leader or marketer, did you ever ask yourself how you could inform and empower your customers? 👉 Scroll through 5 #marketing principles that could help you bond with your customers and help them trust your products: 1. Reciprocity 2. Commitment and Consistency 3. Social Proof 4. Authority 5. Scarcity 📕 Overall, by prioritizing transparency, education, and inclusivity in your marketing efforts, you can reinforce your customers' trust in your brand and products. 🤲 These are also great means to empower customers to make choices that align with their values and preferences regarding sustainable and nutritious food options. 👉 🐛 Follow Intersect for more educational posts about the #insectprotein industry and #edibleinsects !