😖 Misperceptions and truths about public support for CO2 initiatives, and how your company can act on them: A vast majority worldwide is willing to support climate action, including bearing personal costs, according to the study, published in the renowned journal Nature Climate Change. 130,000 people were surveyed across 125 countries: - 69 % would consider contributing 1 % of their personal income to support climate goals; - 86 % would endorse pro-climate social norms; - overwhelming majority of 89 % are calling for increased political action. However, the study also highlights a common misperception about the level of commitment of others, which subsequently affects an individual's motivation to act. When asked to estimate the willingness of their fellow citizens to give 1 % of their income, respondents underestimated it by 26 %. This is particularly worrying because individuals who perceive low levels of public support for action often feel demotivated and are less likely to take action themselves. According to the researchers, it is imperative that we therefore cultivate a more positive narrative. Companies can learn from this and integrate the findings of the study into their communication and products to nudge customers to make more sustainable choices. Here is how: 👩💻 Make it about the customer, not about the company Directly address the customer and explain how their purchase can contribute to climate action. According to a recent study by Phocuswright targeting travellers in six markets: the US, UK, Germany, France, Italy, and Spain, a significant % of respondents said "Standards for environmentally conscious travel are confusing for me to keep track of”. There is a need for more education regarding sustainable shopping options. ✅ Make it easy and optimistic to travel more carbon-neutral Consumers are increasingly concerned about environmental issues, however, this heightened awareness doesn’t always translate into consistent actions. While many make efforts, such as cycling to work or using reusable cups to minimise their environmental impact on a daily basis, reducing personal carbon footprint can be challenging when it comes to Wanderlust. Fortunately, solutions are available. Instead of adding to feelings of "flight shame," companies can offer convenient and optimistic options for customers to compensate for the carbon emissions associated with their personal travel. 😃 Make it fun and attractive In the years ahead, more customers will be willing to pay for sustainability, especially if companies can engage them with innovative approaches. These may include gamification in frequent flyer programs, "green fast lanes" for check-ins and security control, and opt-out compensations rather than opt-in. This way, customers will have the opportunity to participate in the global decarbonization effort, turning it into a first-class experience. Read more on our blog.
SQUAKE’s Post
More Relevant Posts
-
Sustainable choices don't have to come at a hefty price. 🌍🌱 This article showcases simple choices we can all embrace for a brighter, more sustainable future. #sustainability #conservation #environment https://lnkd.in/dmSHz8XK
-
An International Stringer | Travel, Tourism & Active Adventure Reporter | Journalist | Social Media Influencer | Voice-Over Artist | Fashion Week Producer | Head of Production for Kumasi Fashion Week
Swiss Environmental Consciousness Soars: 26% of Population Chooses Sustainable Living, Never Taking to the Skies https://ift.tt/h8qmLlr A Federal Statistical Office (FSO) survey found that nine in ten people in Switzerland are becoming more environmentally friendly, with the most progress being noticed in their travel choices. The survey of 3,000 respondents revealed that 26 per cent of respondents said they never fly by plane when travelling, indicating that some 2.2 million people in the country withhold their travel plans if an airplane is involved. These rates represent a significant change, considering that in 2019, the share of people refusing to fly was 20 per cent. During this four-year period, the Swiss have become increasingly aware of climate change and environmental issues. FSO Reveals Swiss’ Serious Climate Awareness & Green Action Exists… Only on Paper FSO itself points out that the enthusiasm noticed among the Swiss population towards a greener society does not necessarily reflect on their actions. The survey reveals that the number of people who said they use less energy, buy fewer appliances and opt for more organic products in the market remains nearly the same as in 2019, showing almost no progress. In addition, 12 per cent of the Swiss population says they continue consuming meat – a known factor for generating methane, the most potent of the greenhouse gases, compared to 11 per cent that have meat once a week and six per cent that do not consume the product at all. Swiss Hold Themselves in High Regard: 49% Believe They Are Becoming More Environmentally Friendly FSO findings also show that 49 per cent of respondents believe that the Swiss population is becoming more environmentally friendly, while 41.4 per cent of respondents reported that warm temperatures in winter and unstable weather were signs of significant climate change. Another 47.7 per cent believe that the climate is changing more gradually. Despite the gradual change, a majority of people still report using the plane frequently. More specifically, 0.4 per cent of respondents say they have at least one flight a week, 0.9 per cent fly several times a month, 21.3 per cent fly several times a year and just over half fly once a year or less. As I Am Expat Switzerland reports, while the use of Swiss airports is declining, international flights to and from Switzerland still generate roughly 5.7 million tonnes of CO2 every year. In a region like Switzerland, which is known for its majestic glaciers, the additional 5.7 million tonnes of CO2 emissions could contribute to accelerated glacial melting. This could lead to reduced water availability for communities and agriculture, altered river flow patterns, and increased risk of glacial lake outburst floods. via Monte OZ Live https://monteozlive.com February 17, 2024 at 02:42PM
Swiss Environmental Consciousness Soars: 26% of Population Chooses Sustainable Living, Never Taking to the Skies https://ift.tt/h8qmLlr A Federal Statistical Office (FSO) survey found that nine in ten people in Switzerland are becoming more environmentally friendly, with the most progress being noticed in their travel choices. The survey of 3,000 respondents revealed that 26 per cent of re...
https://monteozlive.com
-
Climate & Energy Leader at WMO | Climate Science & Policy Expert | Sustainable Energy Advocate | TEDx Speaker | GITEX IMPACT Leader
Embracing Sustainable Living in 2024: Small Steps, Big Impact As I step into 2024, it's time to reflect on my lifestyle choices and their impact on the planet. The People's Climate Vote, a United Nations survey, has shown that citizens globally recognize #climatechange as an emergency, urging us to respond with necessary actions. However, the journey towards sustainable living can often seem daunting. To make this transition smoother, here are some manageable and affordable changes I will adopt: Rethink My Diet: Reducing food waste is crucial. Simple steps like eating locally and seasonally, reducing meat consumption, and planning meals can significantly cut down #methaneemissions from food waste. Sustainable Travel Choices: Opt for walking, cycling, or public transport whenever possible. These options not only reduce #carbonemissions but also promote healthier lifestyles. #EnergyEfficiency at Home: Small habits like turning off lights, using energy-efficient appliances, and monitoring my usage with a smart meter can lead to substantial savings and reduce my #carbonfootprint. Conscious Clothing: Challenge the fast fashion culture by repairing, repurposing, or swapping clothes. Investing in quality over quantity is both environmentally and economically beneficial. Waste Management: Writing a shopping list, using reusable bags, and shopping at zero-waste stores can significantly reduce my waste generation. Stay informed about local recycling guidelines to ensure I am doing my part effectively. By integrating these changes into my daily lives, I can make a significant difference. Let’s all commit to making 2024 the year of sustainable living, paving the way towards a greener future. https://lnkd.in/exYnvnr8
How to make your life greener in 2024
theconversation.com
-
Want to adopt a sustainable lifestyle but don’t know where to start? Here are some helpful and simple steps you can take to start your sustainability journey... 🛣
How to make your life greener in 2024
theconversation.com
-
Sharing her L&D tips for sustainability leads, Maia V., our climate & sustainability expert, talks this week about measuring and reducing our carbon footprint. Read more on her 10 actionable tips below 🌍 👇 #learninganddevelopment #sustainability #future #global #climate #esg
Greetings, green-hearted warriors of the Earth! In Week 4, we're diving headfirst into the exhilarating world of measuring and reducing our carbon footprints and the learning and development (L&D) steps that can be implemented to get your workforce on the same page. Sustainability leaders, grab your capes, because we're about to embark on a thrilling eco-adventure! 🦸♀️🌿 Here are 10 actionable tips for you and your eco-squad to consider this week: 1. Carbon Calculator Tools 📱🌿: Introduce user-friendly carbon footprint calculators or apps – because who doesn't love a good eco-game of "How Green Is My Lifestyle?" 2. Home Energy Audits 🔍💡: Transform into energy detectives! Encourage employees to inspect their homes for energy-saving secrets – it's like a sustainable treasure hunt! 3. Commute Carbon Tracking 🚗🌳: Let's be carbon detectives on wheels! Provide tools to help employees monitor the carbon emissions associated with their daily commutes. The eco-road trip begins now! 4. Workplace Carbon Assessments 🏢🕵️♂️: Unleash the carbon investigators at the workplace! Identify areas for resource-saving and energy-efficient escapades, turning the office into a green sanctuary. 5. Offsetting Options 🦸♂️🌟: Become carbon-neutral superheroes! Explore carbon offsetting programs and guide your team on how to join the eco-league. Saving the planet, one carbon offset at a time! 6. Green Technology Guidance 🌞🌱: Share your eco-wisdom! Offer guidance on adopting green technologies, turning everyday life into an eco-adventure of epic proportions. 7. Sustainable Travel 🚆🌍: Embark on eco-adventures! Encourage your team to choose electric vehicles or public transportation, and reward them for their green explorations. It's a journey to a greener world! 8. Waste Audits 🗑️♻️: Time for a waste intervention! Dive into waste audits and discover the treasures hidden within the three R's: Reduce, Reuse, and Recycle. It's like an eco-treasure hunt! 9. Carbon Reduction Challenges 🏆🌿: Challenge your team to a carbon showdown, where carbon reduction champions emerge, armed with sustainable superpowers. 10. Employee Carbon Reports 📊🌏: Unveil the epic eco-journey ahead! Provide personalized carbon reports to employees, revealing their path to becoming eco-heroes. It's a map to a greener world! With these practical and playful tips, you're not just measuring and reducing carbon footprints – you're embarking on an epic eco-quest filled with excitement and adventure! 🤗 Stay tuned for next week when we'll uncover the secrets to boosting resource efficiency in the workplace. Let's lead by example on this carbon-conscious journey! 🌱🌍 Your thoughts and experiences matter! Have you given these tips a try, or do you have your own secret sauce for a greener workplace? im all ears – share your insights in the comments, and let's create a vibrant eco-community together! #CarbonFootprint #SustainabilityMetrics #learninganddevelopment🌟🌿
-
-
Sharing her L&D tips for sustainability leads, Maia V., our climate & sustainability expert, talks this week about measuring and reducing our carbon footprint. Read more on her 10 actionable tips below 🌍 👇 #learninganddevelopment #sustainability #future #global #climate #esg
Greetings, green-hearted warriors of the Earth! In Week 4, we're diving headfirst into the exhilarating world of measuring and reducing our carbon footprints and the learning and development (L&D) steps that can be implemented to get your workforce on the same page. Sustainability leaders, grab your capes, because we're about to embark on a thrilling eco-adventure! 🦸♀️🌿 Here are 10 actionable tips for you and your eco-squad to consider this week: 1. Carbon Calculator Tools 📱🌿: Introduce user-friendly carbon footprint calculators or apps – because who doesn't love a good eco-game of "How Green Is My Lifestyle?" 2. Home Energy Audits 🔍💡: Transform into energy detectives! Encourage employees to inspect their homes for energy-saving secrets – it's like a sustainable treasure hunt! 3. Commute Carbon Tracking 🚗🌳: Let's be carbon detectives on wheels! Provide tools to help employees monitor the carbon emissions associated with their daily commutes. The eco-road trip begins now! 4. Workplace Carbon Assessments 🏢🕵️♂️: Unleash the carbon investigators at the workplace! Identify areas for resource-saving and energy-efficient escapades, turning the office into a green sanctuary. 5. Offsetting Options 🦸♂️🌟: Become carbon-neutral superheroes! Explore carbon offsetting programs and guide your team on how to join the eco-league. Saving the planet, one carbon offset at a time! 6. Green Technology Guidance 🌞🌱: Share your eco-wisdom! Offer guidance on adopting green technologies, turning everyday life into an eco-adventure of epic proportions. 7. Sustainable Travel 🚆🌍: Embark on eco-adventures! Encourage your team to choose electric vehicles or public transportation, and reward them for their green explorations. It's a journey to a greener world! 8. Waste Audits 🗑️♻️: Time for a waste intervention! Dive into waste audits and discover the treasures hidden within the three R's: Reduce, Reuse, and Recycle. It's like an eco-treasure hunt! 9. Carbon Reduction Challenges 🏆🌿: Challenge your team to a carbon showdown, where carbon reduction champions emerge, armed with sustainable superpowers. 10. Employee Carbon Reports 📊🌏: Unveil the epic eco-journey ahead! Provide personalized carbon reports to employees, revealing their path to becoming eco-heroes. It's a map to a greener world! With these practical and playful tips, you're not just measuring and reducing carbon footprints – you're embarking on an epic eco-quest filled with excitement and adventure! 🤗 Stay tuned for next week when we'll uncover the secrets to boosting resource efficiency in the workplace. Let's lead by example on this carbon-conscious journey! 🌱🌍 Your thoughts and experiences matter! Have you given these tips a try, or do you have your own secret sauce for a greener workplace? im all ears – share your insights in the comments, and let's create a vibrant eco-community together! #CarbonFootprint #SustainabilityMetrics #learninganddevelopment🌟🌿
-
-
Global Sustainability Leader | Driving Business Value | ESG Vision & Strategy | Decarbonization, Circularity, Supply Chain | Board & C-Suite Partner | Authentic Storytelling
Never underestimate the importance of small steps! I like simple New Year lifestyle ideas like these. Change is good. When it saves money and reduces our household environmental/climate footprint, it feels even better. 🌎 Happy 2024! #sustainability, #circulareconomy, #decarbonization, and #responsiblesourcing
How to make your life greener in 2024
theconversation.com
-
Sharing her L&D tips for sustainability leads, Maia V., our Osmii climate & sustainability expert, talks this week about measuring and reducing our carbon footprint. Read more on her 10 actionable tips below 🌍 👇 #learninganddevelopment #sustainability #future #global #climate #esg
Greetings, green-hearted warriors of the Earth! In Week 4, we're diving headfirst into the exhilarating world of measuring and reducing our carbon footprints and the learning and development (L&D) steps that can be implemented to get your workforce on the same page. Sustainability leaders, grab your capes, because we're about to embark on a thrilling eco-adventure! 🦸♀️🌿 Here are 10 actionable tips for you and your eco-squad to consider this week: 1. Carbon Calculator Tools 📱🌿: Introduce user-friendly carbon footprint calculators or apps – because who doesn't love a good eco-game of "How Green Is My Lifestyle?" 2. Home Energy Audits 🔍💡: Transform into energy detectives! Encourage employees to inspect their homes for energy-saving secrets – it's like a sustainable treasure hunt! 3. Commute Carbon Tracking 🚗🌳: Let's be carbon detectives on wheels! Provide tools to help employees monitor the carbon emissions associated with their daily commutes. The eco-road trip begins now! 4. Workplace Carbon Assessments 🏢🕵️♂️: Unleash the carbon investigators at the workplace! Identify areas for resource-saving and energy-efficient escapades, turning the office into a green sanctuary. 5. Offsetting Options 🦸♂️🌟: Become carbon-neutral superheroes! Explore carbon offsetting programs and guide your team on how to join the eco-league. Saving the planet, one carbon offset at a time! 6. Green Technology Guidance 🌞🌱: Share your eco-wisdom! Offer guidance on adopting green technologies, turning everyday life into an eco-adventure of epic proportions. 7. Sustainable Travel 🚆🌍: Embark on eco-adventures! Encourage your team to choose electric vehicles or public transportation, and reward them for their green explorations. It's a journey to a greener world! 8. Waste Audits 🗑️♻️: Time for a waste intervention! Dive into waste audits and discover the treasures hidden within the three R's: Reduce, Reuse, and Recycle. It's like an eco-treasure hunt! 9. Carbon Reduction Challenges 🏆🌿: Challenge your team to a carbon showdown, where carbon reduction champions emerge, armed with sustainable superpowers. 10. Employee Carbon Reports 📊🌏: Unveil the epic eco-journey ahead! Provide personalized carbon reports to employees, revealing their path to becoming eco-heroes. It's a map to a greener world! With these practical and playful tips, you're not just measuring and reducing carbon footprints – you're embarking on an epic eco-quest filled with excitement and adventure! 🤗 Stay tuned for next week when we'll uncover the secrets to boosting resource efficiency in the workplace. Let's lead by example on this carbon-conscious journey! 🌱🌍 Your thoughts and experiences matter! Have you given these tips a try, or do you have your own secret sauce for a greener workplace? im all ears – share your insights in the comments, and let's create a vibrant eco-community together! #CarbonFootprint #SustainabilityMetrics #learninganddevelopment🌟🌿
-
-
Sharing her L&D tips for sustainability leads, Maia V., our Osmii climate & sustainability expert, talks this week about measuring and reducing our carbon footprint. Read more on her 10 actionable tips below 🌍 👇 #learninganddevelopment #sustainability #future #global #climate #esg
Greetings, green-hearted warriors of the Earth! In Week 4, we're diving headfirst into the exhilarating world of measuring and reducing our carbon footprints and the learning and development (L&D) steps that can be implemented to get your workforce on the same page. Sustainability leaders, grab your capes, because we're about to embark on a thrilling eco-adventure! 🦸♀️🌿 Here are 10 actionable tips for you and your eco-squad to consider this week: 1. Carbon Calculator Tools 📱🌿: Introduce user-friendly carbon footprint calculators or apps – because who doesn't love a good eco-game of "How Green Is My Lifestyle?" 2. Home Energy Audits 🔍💡: Transform into energy detectives! Encourage employees to inspect their homes for energy-saving secrets – it's like a sustainable treasure hunt! 3. Commute Carbon Tracking 🚗🌳: Let's be carbon detectives on wheels! Provide tools to help employees monitor the carbon emissions associated with their daily commutes. The eco-road trip begins now! 4. Workplace Carbon Assessments 🏢🕵️♂️: Unleash the carbon investigators at the workplace! Identify areas for resource-saving and energy-efficient escapades, turning the office into a green sanctuary. 5. Offsetting Options 🦸♂️🌟: Become carbon-neutral superheroes! Explore carbon offsetting programs and guide your team on how to join the eco-league. Saving the planet, one carbon offset at a time! 6. Green Technology Guidance 🌞🌱: Share your eco-wisdom! Offer guidance on adopting green technologies, turning everyday life into an eco-adventure of epic proportions. 7. Sustainable Travel 🚆🌍: Embark on eco-adventures! Encourage your team to choose electric vehicles or public transportation, and reward them for their green explorations. It's a journey to a greener world! 8. Waste Audits 🗑️♻️: Time for a waste intervention! Dive into waste audits and discover the treasures hidden within the three R's: Reduce, Reuse, and Recycle. It's like an eco-treasure hunt! 9. Carbon Reduction Challenges 🏆🌿: Challenge your team to a carbon showdown, where carbon reduction champions emerge, armed with sustainable superpowers. 10. Employee Carbon Reports 📊🌏: Unveil the epic eco-journey ahead! Provide personalized carbon reports to employees, revealing their path to becoming eco-heroes. It's a map to a greener world! With these practical and playful tips, you're not just measuring and reducing carbon footprints – you're embarking on an epic eco-quest filled with excitement and adventure! 🤗 Stay tuned for next week when we'll uncover the secrets to boosting resource efficiency in the workplace. Let's lead by example on this carbon-conscious journey! 🌱🌍 Your thoughts and experiences matter! Have you given these tips a try, or do you have your own secret sauce for a greener workplace? im all ears – share your insights in the comments, and let's create a vibrant eco-community together! #CarbonFootprint #SustainabilityMetrics #learninganddevelopment🌟🌿
-
-
Sharing her L&D tips for sustainability leads, Maia V., our Osmii climate & sustainability expert, talks this week about measuring and reducing our carbon footprint. Read more on her 10 actionable tips below 🌍 👇 #learninganddevelopment #sustainability #future #global #climate #esg
Greetings, green-hearted warriors of the Earth! In Week 4, we're diving headfirst into the exhilarating world of measuring and reducing our carbon footprints and the learning and development (L&D) steps that can be implemented to get your workforce on the same page. Sustainability leaders, grab your capes, because we're about to embark on a thrilling eco-adventure! 🦸♀️🌿 Here are 10 actionable tips for you and your eco-squad to consider this week: 1. Carbon Calculator Tools 📱🌿: Introduce user-friendly carbon footprint calculators or apps – because who doesn't love a good eco-game of "How Green Is My Lifestyle?" 2. Home Energy Audits 🔍💡: Transform into energy detectives! Encourage employees to inspect their homes for energy-saving secrets – it's like a sustainable treasure hunt! 3. Commute Carbon Tracking 🚗🌳: Let's be carbon detectives on wheels! Provide tools to help employees monitor the carbon emissions associated with their daily commutes. The eco-road trip begins now! 4. Workplace Carbon Assessments 🏢🕵️♂️: Unleash the carbon investigators at the workplace! Identify areas for resource-saving and energy-efficient escapades, turning the office into a green sanctuary. 5. Offsetting Options 🦸♂️🌟: Become carbon-neutral superheroes! Explore carbon offsetting programs and guide your team on how to join the eco-league. Saving the planet, one carbon offset at a time! 6. Green Technology Guidance 🌞🌱: Share your eco-wisdom! Offer guidance on adopting green technologies, turning everyday life into an eco-adventure of epic proportions. 7. Sustainable Travel 🚆🌍: Embark on eco-adventures! Encourage your team to choose electric vehicles or public transportation, and reward them for their green explorations. It's a journey to a greener world! 8. Waste Audits 🗑️♻️: Time for a waste intervention! Dive into waste audits and discover the treasures hidden within the three R's: Reduce, Reuse, and Recycle. It's like an eco-treasure hunt! 9. Carbon Reduction Challenges 🏆🌿: Challenge your team to a carbon showdown, where carbon reduction champions emerge, armed with sustainable superpowers. 10. Employee Carbon Reports 📊🌏: Unveil the epic eco-journey ahead! Provide personalized carbon reports to employees, revealing their path to becoming eco-heroes. It's a map to a greener world! With these practical and playful tips, you're not just measuring and reducing carbon footprints – you're embarking on an epic eco-quest filled with excitement and adventure! 🤗 Stay tuned for next week when we'll uncover the secrets to boosting resource efficiency in the workplace. Let's lead by example on this carbon-conscious journey! 🌱🌍 Your thoughts and experiences matter! Have you given these tips a try, or do you have your own secret sauce for a greener workplace? im all ears – share your insights in the comments, and let's create a vibrant eco-community together! #CarbonFootprint #SustainabilityMetrics #learninganddevelopment🌟🌿
-