Steyer Content’s Post

With articles like this (link in the comments) confirming what we're seeing in the market and in our own research, Tony Batista and I are investing heavily in two directions at Steyer Content: 1) Streamlining our operations via smartly applied automation and AI and 2) refocusing on our proven ability to solve enterprise business problems with TRUSTED content and design. We've produced truly excellent, bar-raising content for our clients since our founding in the mid-90s, and that won't change-- but we see the need increasingly shifting toward the upstream research, strategy, and design needed for that content in the first place, and toward the essential, must-be-human QA and editorial discernment required downstream from production. With today's tools (and tomorrow's) combined with our deep expertise and understanding of human hearts and minds, our ability to move the needle for our clients has become super-charged-- and we are here and ready to make the absolute most of this moment for our clients and talent.

Watch this LinkedIn Live on demand to explore the benefits of adopting a content supply chain (CSC) and its future implications for enterprises and service providers. https://okt.to/NJxA1t During this session, we discussed questions such as: 👉What challenges do marketers face when managing a content lifecycle? 👉What is a content supply chain, and how is it disrupting content lifecycle development? 👉What is the role of AI in the content supply chain, and how is it supercharging content operations?

Is AI repeating the history of robo-advisors? 🤖 Tune in next Monday as host Greg Matusky talks with Marc R. Butler, founder of Wealth Management GPT, a company offering financial advisors #AI-powered content creation tools for everything from emails to blog posts. Greg and Marc debate the two schools of thought and how #generativeAI is already reducing the burden of content creation for advisors. Watch past episodes now: https://wi.st/462fY1R

Genuine question -- how has the role of content changed since ~2018? My take: - It used to be all about the blog. Now it's more multi-media. - It used to be an autonomous function. Now it also serves other groups. - It used to be all handwritten. Now people are finding where AI makes sense. - It used to be the centralized producers. Now it's a group of facilitators. - It used to be all about search. Now it's more skeptical. What do you see the changes are? Which did I get right/wrong?

We're so proud of the Markets EQ team for a successful launch, and very grateful and excited to be their partners in their journey of revolutionizing the way corporate communications are generated and analyzed. Generative AI techniques and LLMs are the perfect tools for cutting through the world of corporate-speak 🗣️ and to extract those elusive bits of intelligence that could mean millions and potentially billions of dollars! 💸 #AI #ML #NLP #GenAI #LLM #NebulaLLM #GenerativeAI #MarketsEQ #InvestorRelations #IRO #EarningsCall #EarningsReport

Just taking a quick pursual through other online reputation management firms, and noticed one blog in particular looked odd. So, I put it through an AI-checker and noticed: "There is a 76% probability this text was entirely written by AI." Come on guys... If an online reputation firm is making poor quality content for themselves, this is an indication of the kind of work they make for their clients. I would hope people building or repairing a reputation for others would be concerned about what they are producing. #Reputationmanagement #recoverreputation #onlinereputation #AIreputation #poorquality #badcontent

Let's talk AI and creativity! Dive into our blog to discover how the creative minds and AI tools are shaping the future of content.

Let's talk AI and creativity! Dive into our blog to discover how the creative minds and AI tools are shaping the future of content.

Greatly enjoyed presenting at Eric Erenstoft -Catalytic Leadership and Financial Svcs vibrant ProVisor’s Real Estate Group today. In honor of practicing what you preach (and keeping up with LinkedIn’s algorithms), here are a few nuggets from the presentation: ✔ Content evolution: Multi-media (like live polling for today's presentation), makes for more memorable content and expands your reach. ✔ It’s all about the data: No gut feelings anymore. Remember, data is the key to making informed marketing decisions. Let's leverage it for better outcomes. ✔ AI Insights: Did you know only 7% of professionals are experimenting with generative AI tools? We all need to be more curious and embrace it as a tool that will change the way we work. ✔ Communication is key: But, you’re doing it wrong. From creative subject lines and personalized content to ensuring your message is going to the right people, all of these tactics can have a positive impact on ROI.

This is a astute and provocative take on AI. It’s up to us users and the leaders in AI to be part of determining to what extent this will become true. I surely hope that we have much more oversight and ability to explain outcomes than just an approve vs reject. We can’t blindly trust technology but can use it to maximize human potential.