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Oracle Red Bull Racing - Velocity Series Red Bull Racing, a pinnacle of Formula One, embodies values that fuel their relentless pursuit. Fuelled by audacious innovation and boundless ambition, they redefine racing excellence. SDL was asked by our client AOI for Oracle Red Bull Racing and Crypto trading platform Bybit to collaborate in the creation of a new NFT pass series, concept, identity and communications for the official Red Bull Racing team. Throughout the season the campaign consisted of different releases by established NFT artists, where the design system and communications were utilised throughout. Based on elements from the Red Bull Racing brand, the identity was repurposed to form the Velocity concept. Numbers and motion helped to express the atmosphere of racing, while utilising certain colours in support of expressing the artworks. Visit the full case here: https://lnkd.in/drxxGzBt #RedBullRacing #formula1 #f1 #NFT #art #aoi #bybit #digital #identity #branding #design #communication #stockholmdesignlab

Sofia Grönvall

Art Director at Polestar

5mo

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