Slick - UI/UX Design agency’s Post

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Are you struggling to get users to switch from your competitor's product to yours? I wrote the UX case study on how Proton Mail can reduce the effort required for users to switch from Google's Gmail. The case study, which took 100 hours to write, offers valuable insights on how UX changes can help you steal your competitor's users. A huge thanks to Slick - UI/UX Design agency for helping me compile a redesigned version. If you're interested in product management and product design, this case study is a must-read! ------------------------ Follow Mariam Gagua for insights on Product Growth and UX #UXCaseStudy #ProductManagement #ProductDesign

How to reduce switching costs: a case study of Gmail’s competitor — Proton Mail

How to reduce switching costs: a case study of Gmail’s competitor — Proton Mail

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Irakli Svanidze PMP®, Ph.D.

10+ Years in IT Projects & Digital Products Management | PMP | PhD in Informatics | Public Speaker

3mo

A very practical case study that provides actionable steps to streamline the onboarding process 🙌 Thanks for sharing your work! Mariam Gagua

Mariam Gabrichidze

MA, F&B and Lifestyle Marketing Manager, Co-Founder at Le Jaune

3mo

Congratulations on such an insightful article, Mariam! It's refreshing to see such thought-provoking content in UI/UX. Looking forward to more enlightening reads from you 📣

Anwar Abdulhaqq

UX Research Lead at Ledger | Ex-Kraken, Wise

3mo

Everytime Protonmail appears on my feed, Gunther Zajic would be the culprit.

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