Surfer’s Post

Who on here new about the "About" feature on Google and didnt share their knowledge!?!?! The "About" feature on the landscape further solidifies why - Valuable external links matter. - High rez images matter. - Alt text matters. - Site indexation matters (yes I know this one is obvious). - Why we should develop content with users first, search engines second. So I guess all those algorithm updates did have a purpose....as painful as they were 🫠. Apologies for talking too fast, I got excited 😇 Search Engine Land article - https://lnkd.in/gThJh8-B #seo #searchengineoptimization #google

If you search for “Physical Therapy NYC” on Google, Spear, one of our clients, is in the number one spot organically. Beating Mount Sinai, Zoc Doc, Yelp, and other direct and indirect competitors. When we started working with them, they weren’t ranked at all, and three months later they are in the #1 spot! We optimized their SEO, such as meta titles, descriptions, home page headers, copy, and more. Remember, Growth is Intentional. Contact Growth Skills if you want a 10% increase of revenue or more. https://lnkd.in/gcJMGQna #GrowthMarketing #GoogleRanking #SEO #Optimization

🌎 Introducing Google Location Changer: Your Free SERP Switcher Tool by Mangools! Ever wondered how your search results vary from one part of the world to another? With Google Location Changer, you're now empowered to explore and compare Google search results in over 52,000 locations worldwide – all for FREE! Here’s what you can do with our tool: 🔍 Search any keyword. 🌐 Choose from a country, region, or city to see local SERPs. 📌 Specify the language to get even more precise results. Check it out now and start exploring the global landscape of search results like never before. 🚀 https://lnkd.in/g93-jDmE #Mangools #FreeTool #SERPAnalysis 

Google is testing a new carousel feature that includes a map and images from the Business profile. Initially, the ad displays a map and an image side by side. However, upon hovering, it transforms into a carousel that showcases a map first, followed by images sourced from the Business profile. When you click on the map, it will take you to Google Maps. Clicking on the image will open a sticky business profile on the right panel, which remains visible as you scroll through the search results. To see this feature in action, watch the videos shared by Anthony Higman in his X thread. #googlebusiness #google #seo #sge

Struggling to rank on Google? It’s frustrating. You put time, energy, and a lot of hope into a webpage. But it just won’t rank. Your competitors’ pages are ranking well, even though (subjectively) they’re worse. Yours deserves to be top of Google. So why isn’t it? Here are 16 reasons to consider: 1. Crawling blocks 2. Indexing issues 3. Internal links 4. Page Speed 5. Rendering 6. Cannibalization 7. Content format 8. Searcher intent/relevance 9. Competitor content better 10. Poor optimization 11. Uniqueness 12. Language 13. Manual action 14. Links 15. E-E-A-T signals 16. Algorithm reasons Remember, Google aims to provide the best result for the user's query. Read the article in the first comment. #SEO #GoogleRanking #DigitalMarketingStrategy #ContentOptimization Wild Creek Web Studio Search Engine Land

Now, let’s dive deeper into workings of these seemingly intricate pieces of technology. Search Engine Algorithms are based on a lot of factors. These factors can be user-dependent i.e. location, browsing history etc., or page-dependent like PageRank, Keyword Density and more. 🌐📊 However, they cannot just be understood overnight. For example, Google’s exact algorithm is a closely guarded secret, but over time, SEO experts have identified a variety of factors that can impact search engine rankings. #GoogleSEO #History Stay tuned to learn more about these factors in our next post. Engaging with the search engine algorithms ensure that your content remains visible, and high on the ranking charts. Cheers to mastering the art of visibility in the vast web universe! 🎉

The rollout of Search Generative Experience (SGE) will change Google SERPs. But it looks like Google will still respect first-party perspectives and E-E-A-T-rich content. In other words, “hidden gems”. Hidden gems are when people share first-hand knowledge and their own personal insights and experiences with others online. Google is going to be focusing on them as part of their future SERP strategy. With this in mind, here are some options for filling the SERPs with hidden gems that build positive exposure for your brand. https://ow.ly/Rzcj50QUVaa #hiddengems #SERPs #SearchGenerativeExperience #SEO

Let’s talk search intent 🤔 Generally, you know what you want to find when you type in a search query. Your users know what they want to find. We ALL know what we want to find (well, Google's doesn't sometimes). So why are you trying to get an article ranking for a purely transactional term, and bashing your head against the wall when the SERP won't bite? Dissecting the SERP for a term you want to optimise for should be your very first port of call when optimising at page level. Be logical, ask: 👉 Are results informational, transactional, or something in-between? 👉 Are there only big, scary, super brand websites ranking? Can my site compete here (yet)? Or should I switch tact and go for a more specific term? 👉 Are there any opportunities hiding amongst the featured snippets? 👉 What can I add to the party? What will make my page better than the rest, or different? Spend time thinking about what searchers want to see, comparing the pages that already exist in the SERP, and hone in on a gap. Don't treat these competitor pages like a target, but as a baseline. They are doing the minimum to get into those positions. What value can you add? I’d be interested to hear anyone else’s POV on search intent 👇 #seo #seotips #searchintent

My 9th lesson: “Keyword search intent in Google search can be mixed” Horticulture-related keywords tend to have mixed search intent. I found it confusing at first. Let's look at the Google results for "compost bin" in the US (look at the image below). A quick Google search shows us that the top 10 results include a mix of category pages (transactional intent), listicles with the best composting bins (commercial intent), and how-to/DIY articles (informational intent). The SERP features add another layer of complexity, presenting options like "people also ask", "product listings", "things to know", and "top stories". This poses the question - what exactly is the searcher looking for here? 👀 Are they looking to purchase a compost bin? (transactional intent) 👀 Do they wish to create one with their own hands? (informational intent) 👀 Are they looking to compare top compost bin reviews? (commercial intent) While browsing these varied results, you might wonder if focusing on just one main intent is the way. Perhaps considering different search intents could be a better move. You might discover a great chance to get your page to show up at the top of the search results. 👉 Analyze the competition - Analyze the competition for both primary and secondary intents separately, evaluating aspects like content quality, backlinks, and ranking difficulty. Sometimes, focusing on a less competitive, secondary intent can be more effective, as dominant intent may have really high competition. 👉 Check SERP positions - Keep an eye on where the target intent most often appears on the SERP. This might give an insight into potential ranking opportunities. 👉 Analyze SERP changes - Look at how the SERP has changed over the years. If it's very stable, it might be hard to rank, but this good spot can last. If it changes a lot, ranking might be easier but also not last as long. Technically, it is possible to rank for more than one search intent by creating multiple pages (one page for each intent). Lesson learned: Take the time to analyze the SERP and understand the underlying intent behind your target keywords before you start creating a page. Rachel 🌼

In the boundless abyss of cyberspace, whispered secrets echo in hushed undertones. The initiated, the astute marketers, recognise these cryptic utterances as 'long tail keywords.' The nomenclature, seemingly arcane, actually carries a profoundly pertinent meaning for those traversing the digital landscape. 🗺 These are not simply lengthier clusters of words. Oh, no! Each phrase, each word is handpicked, like the cipher to an enigmatic puzzle, opening up undiscovered realms within the vast expanses of the Search Engine Results Pages (SERPs). These keywords are the cartographers of the internet, creating a secret map that guides determined seekers right to the heart of your content. 🎯 While their shorter counterparts wage a fierce war in the open battlefield of search engine rankings, long tail keywords operate within the shadows, shrouded in mystery yet infinitely potent. The competition here is less brutal, the tactics more nuanced, yet the victories, oh the victories, are sweet indeed! Are you intrigued, fellow voyager? Do you yearn to unlock these secrets, to harness the might of the long tail keywords? Are you ready to master the art of drawing seekers to your content, with the finesse of a chess Grandmaster? ♟ Your quest awaits within the following chronicles. Dive in, and unearth the true power of specificity in the world of SEO. Your kingdom awaits, your move. https://lnkd.in/eVftCXRt #beyourownboss #growyourbusiness #businessgoals