U BEAUTY reposted this
The best brand partnerships are the ones that feel the most organic. My absolute favorite project during my time with U BEAUTY was our most recent collaboration with mega-influencer Tinx. About a year ago, our astute Head of Partnerships, Aly Gordon, had the idea of doing an exclusive PLASMA Tint in partnership with Tinx, as she always had a genuine affinity for the brand, especially for The PLASMA Lip Compound. When we decided to name the product Rom Com, I knew my talented co-workers on the creative team were going to exceed all expectations for how the creative came to life in the most tasteful, U Beauty way. And I think we nailed it. 🎯 From pitching the collaboration to shooting, seeing the execution, and throwing a launch party, it’s been an absolute pleasure and a labor of love to help bring Rom Com to life. I couldn’t be more proud of this team! Shop the limited-edition PLASMA Tint exclusively on ubeauty.com 💄
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Love how this turned out 🤩👏🏼
Love this! 💕
Incredible! Great work, friend!
Regional Community Lead for Higher Ground Education
3wObsessed with everything about this!!! So proud of you and love seeing all of the incredible things you do🩷