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Scale is a competitive advantage, especially in today's market. With M&A activity expected to rise in 2024, which will shake up the market, and the growing reliance on digital channels among members, credit unions must remain strategic about their technology and innovation plans. PSCU executive, Scott Young explores this and other trends in a recent PYMNTS article. In it, he encourages credit unions to map out their member journeys to examine where there is friction or pain points that can be solved through innovation. “If a credit union can innovate and grow organic product penetration while having those digital tools ready to attract net new members — that’s a recipe for sustainability. Now is not the time to slow down or stop the pursuit of innovation,” says Young. Check out the full article here: https://lnkd.in/g8EUDdNu #CreditUnions #Innovation

Credit Union Ranks Will Shrink in 2024 as M&A Drives Scale and Innovation

Credit Union Ranks Will Shrink in 2024 as M&A Drives Scale and Innovation

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