LIVE from Cannes, MNTN CEO Mark Douglas talks MNTN Matched and the next evolution of advertising with Bloomberg TV. #CannesLions
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Hey media enthusiasts, how well do you know about media? We’ve got a media research question for you. So, you’ve got to put your research and thinking cap on! So, what was the first media television commercial? What year was it aired? How much was spent and how long did it last? Let’s see your answer in the comments section. #AMA #Alphabetmediaaceademy #PGCMM #PGDMM #trivia
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Join us on August 31 for the 2023 Political CTV® Virtual Summit! Learn all about the #1 Political TV advertising solution—Connected TV—and how best to leverage the changing digital TV landscape in your upcoming campaign. You won't want to miss this! Register today: bit.ly/45ezNTI #Webinar #CTV #Political #PoliticalAdvertising #DigitalAdvertising #VirtualSummit #PoliticalAdvertisers
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It’s no surprise that local political ad spending has been on the rise for years. What is extraordinary is the amount of money being spent on traditional local advertising, now expected to be 70% of the dollars according to the latest BIA forecast. Digital ads are losing share, to yes, connected TV/OTT, linear television, and AM/FM Radio. Radio is projected to grow 16% over the last presidential cycle. The tonnage of inventory consumed by political is likely to have a positive impact of pricing and potentially enough demand to drive radio and television to positive growth in the 4th quarter. #IHRT #CMLS #Audacy #SGA #BBGI #TSQ #politicaladvertising #radio #television
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InterMedia's Research Team has created a Linear Television Analysis Comparing August 2022 versus August 2023. In addition to some very large increases in individual network viewership, we continue to maximize the ROI for our clients across all Linear Television 📈 📺 #DirectResponse #DRTV #LinearTV #Research #Media #MediaBuying #TVadvertising
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We enjoyed our conversation with Joshua Lowcock from Quad! He shares insights on how a data strategy supports addressable television advertising in this interview at the Coalition for Innovative Media Measurement (CIMM) Summit in New York. Visit Beet.TV for this video (https://lnkd.in/epbRNJV6) and much more as we get ready for next month's #BeetRetreat Santa Monica! #mediaplanning #mediastrategy #mediabuying #addressableadvertising #tvadvertising
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In case you missed it: Insightful session on 'Why Large Advertisers Prefer TV First?' by Sam Balsara, Chairman & MD, Madison World at the #e4mTVFirst Conference 2024! #TVConference #TVAdvertising #SportsMarketing #BrandLeadersUnite #TelevisionTrends #PowerOfTV #FutureOfTelevision
#e4mTVFirst Conference : Session on 'Why Large Advertisers Prefer TV First?'
https://www.youtube.com/
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World Class Audio Advisor | M & A Strategy | AM/FM Radio | Streaming | Podcasting | Digital Media | Media Forecasting
It’s no surprise that local political ad spending has been on the rise for years. What is extraordinary is the amount of money being spent on traditional local advertising, now expected to be 70% of the dollars according to the latest BIA forecast. Digital ads are losing share, to yes, connected TV/OTT, linear television, and AM/FM Radio. Radio is projected to grow 16% over the last presidential cycle. The tonnage of inventory consumed by political is likely to have a positive impact on pricing and potentially enough demand to drive radio and television to positive growth in the 4th quarter. #IHRT #CMLS #Audacy #SGA #BBGI #TSQ #politicaladvertising #radio #television
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When thinking about the #aggregatesindustry, and how fixated some people are with volume, as opposed to profit, a television advertisement from the early 1980s always springs to mind. Check out Pricing Strategies (Part Two): https://ow.ly/VP6n50Rv4lk #aggregates Price Bee #salesforecast
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Television has proved that people will look at anything rather than each other... Though digital media is getting popular, Television is irreplaceable in our daily lives. Be it for entertainment, news, sports, or ads, most people across the globe still prefer TV over digital media. Happy #WorldTelevisionDay to all the television lovers out there! . . . . #televisionday #internationaltelevisionday #WorldTvDay #CreatorsSpot #creativespot #digitalmarketing #digitalmarketingagency #Marketearz
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Shifting 20% of a TV media plan to AM/FM radio results in an astonishing twofold increase in reach among Adults 25-54. How are you maximizing the reach of your business? #radioadvertising #localbusiness
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