How does your team take advantage of industry themes and trends? One great example is Zillow and their work during April's Fair Housing Month. While they already excel at sharing data & stories about Market Demand and Value to Buyers, their recent coverage on affordable housing saw significantly more engagement. Rightfully so - it's a topic that's been commented on by many politicians during this big election year, with even Biden and Trump both citing data from Zillow earlier this year. Throughout April, Zillow kept this momentum up by sharing data & stories about how BIPOC renters typically pay higher rents and the inequalities in the housing process faced by racial minorities and the LGTBQ+ community. Unsurprisingly, when we compare Zillow to peers like Redfin, we can see how they've been the most associated brand in their industry across narratives like Affordable Housing and Inequality. I wouldn't be surprised if we see their affordable housing & inequality data cited by other influencers as the year progresses. #pr

Our #Journalism #Layoffs #Census survey aims to uncover patterns in layoffs and buyouts within the journalism industry, focusing on demographics such as race, gender, disability, and age. This project is essential to hold #newsrooms accountable for their commitment to #diversity goals and trying to understand diversity in #journalism and the impact of layoffs. If you've experienced a layoff or buyout or want to contribute to the project, please email us at census@theiij.com. You can take the census survey here: https://bit.ly/IIJcensus

🚀 Exploring additional lead sources for your real estate business? 🏡 Our guide, 'Booming Opportunities,' is your ticket to more lead opportunities, especially with the savvy baby boomer crowd! 🌟 Middleton Elite Coaching 🔗 https://lnkd.in/gtMjE8Wc 📍 Navigate the Generational Landscape by understanding their ‘next move’, and tailoring your approach for maximum impact. 🗺️✨ 🔗 Referral Goldmines - Tap into the vast network of Baby Boomers who've already worked with you - your secret weapon to unlock connections! 🤝🗝️ 🌐 Generational Connections - Be the family matchmaker by bridging the gap between Millennials, GenXers, and their boomer parents. 💑👵👴 💼 Build Alliances that Matter - They're key players in the Baby Boomer lifestyle, and you can benefit from exploring how to make these connections work for you.🤝💼 📱 Smart Marketing Moves - From Google Screened (LSAs) to targeted ads on Bing, Instagram and Facebook - we've got your digital strategy covered. 🎯📲 📜 Content is King - Create irresistible lifestyle content that speaks directly to the Baby Boomer audience - be their go-to source for everything related to making a move. 🏠🌐 🎉 Community Buzz - Ride the wave of local events - seminars, expos, you name it! Showcase your expertise and connect with potential clients face-to-face. 🤝🎤 💰 Unlocking Home Equity - Discover the goldmine of Baby Boomer home equity. Learn how to tap into this resource as they assist their adult kids in buying their first home. 🏡💸 🤝 Agent Networking Magic - Use migration studies or maps to guide your referrals and open up a new world of opportunities. 🌍🤝 📰 Service for Life - Take a page from the playbook of successful agents. Implement a 'Service for Life' style newsletter, building relationships and staying top-of-mind with your older clients. 📬🤗 Ready to expand your lead sources and find individuals you can assist immediately? Dive into our full list of "Booming Opportunities" and let's turn these ideas into action!🚀 Here's that link again 👉 https://lnkd.in/gtMjE8Wc #RealEstateCoaching #MiddletonEliteCoaching #RealEstateLeadGen #RealEstateLeadSource #RealEstateAgent #RealEstateTeam

Check out one of our success stories! 👇

Hot take 🔥🌶️ I was catching up with a friend who works in sales, and he said: <> Have you observed this shift in buyer behavior? 🤔 If so, how do you sell to a market segment that feels more detached from corporate challenges? #B2Bsales #MillennialBuyers #SalesStrategies #ProfessionalIdentity #sales

Opendoor did a survey to explore Gen Xers and Baby Boomer behavior when it comes to selling and buying homes and the findings were really interesting... Turns out that a major reason these generations don’t want to move is not lock-in effect, but the simple reason that they are attached to their home. Everyone talks about rates as the main reason these generations aren’t moving, but a major motive that is often ignored is sentimentality. #realtor #realestate #mdrealestate #delawarerealestate #homeownership

Who Is Buying Homes In 2023? Curious about who's making moves in the real estate market this year? 🤔 Here's a breakdown with insights from National Association of Realtors: 👉 Millennials: Leading the pack, taking advantage of market shift. 🏠 Gen X: Upsizing or relocating for work. 👪 Families: Seeking more space. 🌆 Urban Dwellers: Attracted to city living. 🏡 Suburban Shift: Embracing suburban life for a change. If you fit into any of these categories, it's a great time to explore your real estate options! 📊🔑 #HomebuyerTrends #RealEstateInsights #2023Market

Introducing Apartments.com - one of our esteemed sponsors for the Multifamily Women® Summit on Sept. 6-7, 2023! As the nation's premier online real estate marketplace for rental properties, Apartments.com is revolutionizing the way property management companies and private landlords connect with potential residents. Their expansive platform empowers you to reach more renters, streamline processes, and stay ahead in the multifamily industry. Why is Apartments.com a must-see at the Multifamily Women® Summit? - Unlock unmatched reach in finding potential residents. - Gain insights into innovative marketing strategies that reduce turnover and increase revenue. - Collaborate with VPs, Directors, CEOs, Founders, and Presidents in multifamily business. If you're striving to be innovative and efficient, this is your golden opportunity to network with the best and learn from the leaders. Are you ready to transform your approach to apartment renting? Your competitors will be at the Summit. Make sure you're there too! 😎 Register now or join us as a sponsor like Apartments.com. Witness firsthand how innovation leads the way in multifamily success. Don't delay; secure your place today: https://lnkd.in/gXwd8Kw #MultifamilyWomenSummit #ApartmentsDotCom #RealEstateRevolution #SponsorshipOpportunity #GetConnected #multifamilywomen #wearemultifamily

Passion is more than being involved, interested, committed, loyal, identified or avid. What's more, it explains fan behavior 20X better than any of these related fan measures. See: https://lnkd.in/gUEqtTq5 Just ask your significant other what s/he prefers. Interested? Sure. Committed? Better be. Loyal? Good idea. Identified with his/her interests? Helpful. An avid fan? Seems a bit distant. Devoting heart, mind, body & soul? That's all in. The Wakefield passion scores range from as low as the 50s for some minor league teams. The median for major league teams is 76. The highest recorded year over year is for the Dallas Cowboys, in the 89-91 range. As we add more NCAA schools we may find many to be very passionate. Early returns from select Power 5 schools range in the 70s and 80s.

Curious about who's making moves in the real estate market this year? 🤔 Here's a breakdown with insights from National Association of Realtors: 👉 Millennials: Leading the pack 🏠 Gen X: Upsizing or relocating for work. 👪 Families: Seeking more space. 🌆 Urban Dwellers: Attracted to city living. 🏡 Suburban Shift: Embracing suburban life for a change. If you fit into any of these categories, it's a great time to explore your real estate options! 📊🔑 #HomebuyerTrends #RealEstateInsights #2023Market