4 Ways to Optimize Your Demand Performance

Unlocking predictable revenue requires crafting meaningful, long-term connections with buyers at target accounts.

To do this, marketers must nurture the entirety of the buying group and address their unique needs and business priorities as they continuously evolve.

Applying such a personalized approach is crucial for ensuring that key decision makers are engaged at the right time and on the right channels as they play their role in the buying process.

This requires accurate, full funnel strategies that leverage data-driven intelligence to enable revenue teams to deliver a rich experience that resonates with buyers.

Read this month's issue to discover market insights and actionable tactics for engaging your buyers across their buyer's journey—to boost your buyer engagement and revenue.

Join 🌎 Victoria Frederika Albert , VP Marketing, and Greg Campbell , Head of Strategic Growth, EMEA, in our latest on-demand webcast.

This session explores the top tactics for delivering demand performance based on buyer behavior insights from INFUSE research.

Our panel also dives into:

• Business and tech purchase drivers
• Buying committee roles, dynamics, and preferences
• The business and tech priorities of B2B buyers
• Tools, content, and resources buyers rely on for their decision making

Watch the webcast here.

A big thank you to Pavilion for hosting this session.

We're thrilled to announce our partnership with Reachdesk!

Together, INFUSE and Reachdesk provide an integrated solutoin that combines cutting-edge demand strategies and personalized gifting opportunities to nurture target audiences into loyal clients.

We invite you to set your brand apart from the crowd with memorable buyer experiences that develop stronger client relationships, increased brand equity, and robust ROI.

Learn more about the benefits of INFUSE and Reachdesk.

Determining the success or failure of a B2B demand strategy can be challenging—especially considering extended sales cycles and the long-term nature of campaigns.

Attributing touch points across buying group members while accounting for external market dynamics places a heavy emphasis on efficient sales-marketing alignment, complicating campaign performance analysis.

While measuring performance can be challenging, there are five common reasons why demand strategies might not meet expectations—all of which can be addressed with data-driven approaches.

Our latest article breaks down these five causes and provides recommendations to enhance your demand outcomes with data, as well as how to better understand and engage your buyers to achieve revenue goals.

Read here.

Even the most qualified leads are not ready to buy at the point of discovering your brand.

In the early stages of their journey, they are navigating building trust, along with their budget and approval processes.

This underscores the need to invest in effective lead nurturing to educate decision makers on their pain points, while demonstrating your solutions' unique value.

However, lead nurturing is resource-intensive and the complexity of managing buyer's journeys to progress accounts to sales teams at the right moment can make it challenging.

This includes securing stakeholder buy-in for nuanced campaigns—especially if run in-house.

Our article outlines the five top lead nurturing mistakes and how to avoid them to deliver the performance your revenue teams need.

Read here.

Thank you for reading!

We hope you find this month's strategies valuable for optimizing your demand performance.

You can find more content on the trends shaping demand generation this year on our Insights page.

See you next month,

The Content Team