Labelium Play Newsletter
Welcome to our monthly recap of the most relevant news concerning Audiovisual ecosystem!
The audiovisual content 💻 of a brand has become a key and essential point within the marketing strategies of any business, since this content is retained longer in the subconscious 🧠, which creates an advantage for the company that wants to establish emotional ties and loyalty with each of its potential customers 🛍️
With Labelium Play's Newsletter, you will be able to know all the news in the sector so you won't miss any detail 🚀
MICRO VIDEO STUDIO 2024
According to Metricool's 2024 Microvideos Study, TikTok videos are the undisputed leader in views with an average of 18,173.32 views per video. YouTube Shorts leads in engagement with 5.91%, demonstrating a high level of user interaction. The digital audiovisual ecosystem is booming and Labelium Play can help you get your business off the ground.
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NEW PRIME VIDEO AD TYPES
Amazon Prime Video has developed three new ad formats (carousel ads, interactive pause ads, and interactive brand trivia ads) that allow viewers to connect with brands while enjoying premium entertainment content. Explore all the possibilities of these new ad experiences on Amazon Prime Video together with Labelium Play.
DISNEY DEEPENS CTV STRATEGY WITH NEW SHOPPABLE FORMATS, ‘ADVERGAMING’
Disney is looking to step up its connected TV (CTV) strategy with new ad formats that integrate gaming and shoppable features. The gamified offerings, or "advergaming" formats, are coming exclusively to Hulu and ESPN through a partnership with BrightLine. Want to explore the possibilities of CTV? Do not hesitate to contact Labelium Play, the digital audiovisual ecosystem specialist of the Labelium Group.
NEW TIKTOK TOOL FOR CREATING AVATARS WITH IA
TikTok has launched Symphony, a suite of advertising solutions powered by generative AI. Thanks to this suite of solutions, content creators and brands will be able to innovate their content and simplify their development tasks. Discover with Labelium Play how to get the most out of the new AI solutions offered by the platforms.