The future of influence is Hispanic! With over 70% of U.S. population growth coming from Hispanics, nuestra gente drives our nation's demographics.
TelevisaUnivision Advertising
Media and Telecommunications
New York, NY 4,280 followers
Helping brands connect and grow with critical U.S. Hispanic consumers.
About us
As the world’s leading Spanish-language media and content company, TelevisaUnivision Advertising connects brands with U.S. Hispanic consumers authentically – in-language and in-culture – across the company’s portfolio that includes broadcast, cable, digital, audio and live events platforms in the U.S., featuring renowned entertainment, news and sports, as well as ViX, our ad-supported streaming service. Embrace LA CULTURA and grow with us.
- Website
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https://corporate.televisaunivision.com/
External link for TelevisaUnivision Advertising
- Industry
- Media and Telecommunications
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
Updates
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TelevisaUnivision Advertising reposted this
TelevisaUnivision reported financial results for second quarter 2024 today, including 3% total revenue growth. Total advertising revenue grew 6% - U.S. advertising revenue accelerated while Mexico posted double-digit growth for the sixth consecutive quarter. ViX, the largest global Spanish-language streaming service, saw strong audience growth and engagement across both free and paid tiers, surpassing 50 million global monthly active users on the free tier. TelevisaUnivision CEO Wade Davis said: “Q2 was an exciting quarter for us in which we saw building momentum in most areas of our business and delivered some historic milestones. We leveraged the combined power of our linear and streaming platforms to deliver the most watched Spanish language soccer tournament in the U.S. in many years, outperforming the 2022 World Cup. Our DTC business continues to pace ahead of plan and is over-delivering across all of its major KPIs. Global ad sales momentum accelerated, driven by a strong marketplace in Mexico and success in the U.S. in attracting new advertisers to our platform. We are looking forward to the second half of the year where the benefits from DTC’s turn to profitability, the U.S. presidential election cycle, and execution across the rest of our business, should yield a great next couple of quarters.” https://lnkd.in/ezRCFSjH
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TelevisaUnivision brings brands, creators, and young Latinos together in a way that no one else can with Casa Creator. Coca-Cola, the exclusive sponsor of our first-ever creator gathering at Premios Juventud, hosted Hispanic creators and consumers for an experiential activation that brought La Cultura to life, and kept the fun going on social. Tune in to Premios Juventud on Univision or stream it on ViX at 7pm ET, as we recognize creators with first-time awards, and celebrate the power of music and community.
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TONIGHT: TelevisaUnivision's youth award show Premios Juventud celebrates the vibrant voices and "Agents of Change" within Hispanic America. With pop culture, film, music, and social impact taking center stage, we honor those who shape our future and represent La Cultura. Brands Trolli, Coke, M&Ms, and others are embracing these cultural moments to connect authentically with Hispanic Gen Z.
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Our Verano de Campeones broke viewership records, solidifying TelevisaUnivision as the premier destination for fútbol in the U.S. and making a massive impact for brand partners. Don’t miss the latest Leading the Change newsletter detailing how brands can continue the momentum:
¡Golazo! How Brands Bet on Fútbol to Win Big this Summer
TelevisaUnivision Advertising on LinkedIn
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The creator economy continues to grow, and TelevisaUnivision has disrupted the traditional model for branded creator campaigns, establishing a cultural connection to maximize brand visibility and impact. This week, as several Hispanic creators are recognized for their contributions to the industry and community at Premios Juventud, here's a look at how TelevisaUnivision remains at the forefront of creator trends with James Heath: https://lnkd.in/dT5hb8FK
TelevisaUnivision Is Putting U.S. Hispanic Creators On Primetime TV
https://www.netinfluencer.com
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Los creadores are taking over Premios Juventud at TelevisaUnivision’s first-ever Casa Creator — a dedicated space for fan-favorite creators to engage with followers, create content, and be recognized in new award categories for contributions that uplift La Cultura. Experience the booming Hispanic creator economy and see how your brand can connect with passionate storytellers, providing a gateway to a young and growing Hispanic America.
Introducing Casa Creator 2024! Announced 6 weeks ago by Donna Speciale at the TelevisaUnivision Upfront for 2025, we couldn't wait and launched this year. Casa Creator is THE experiential extension of Premios Juventud, an exclusive space for the US Hispanic Creator community hosted by TelevisaUnivision. This is the 3rd huge Creator initiative we've announced for this years show, alongside 4 new Creator awards and a dedicated weeklong Creator hosted live stream. Over 300+ Creators, artists, talent and fans will join us at Casa today in Puerto Rico to connect, create content and see private performances from nominated artist Ela Taubert and Leon Leiden. Huge thank you to The Coca-Cola Company for joining us on this mission. Standing ovation to the team for building this in less than 6 weeks - Ariadne Villarreal, Junys J. Erik Moran, MBA, Guadalupe Mora, Viviana Valdes, Valeria Ruiz, Hector Benavides, Shweta Advani, Sabrina Velazquez and many more. Casa Creator is open! Video credit Tiffany Cartagena
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TelevisaUnivision is excited to showcase the "Assist of the Match," sponsored by State Farm, exclusive insurance sponsor of Liga MX. State Farm's year-round commitment to serving the Hispanic community highlights their dedication to celebrating and supporting Hispanic culture and passion. Just like a good neighbor, State Farm is there to highlight the exceptional plays that make teams shine, game after game.